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This is the 2nd edition with a publication date of 10/17/2008.
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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.
Table of Contents
|Foundations Of Global Strategy|
|Strategy Around the Globe|
|Resources and Capabilities|
|Institutions, Cultures, and Ethics|
|Business -Level Strategies|
|Foreign Market Entries|
|The Entrepreneurial Firm|
|Strategic Alliances and Networks|
|Global Competitive Dynamics|
|Corporate -Level Sttrategies|
|Diversifications and Acquisitions|
|Multinational Strategies, Structures, and Learning|
|Corporate Social Responsibility|
|AGRANA: From a Local Supplier to a Global Player|
|Bookoff, Amazon, and the Japanese Bookselling Industry|
|Mattel and the Toy Recalls|
|Not a Toy Problem: How Chinese Toymakers Respond to Recalls|
|Unilever's Fair & Lovely Whitening Cream: Doing Well But Not Doing Good|
|Competition in the Chinese Automobile Industry|
|Pizza Patron Eyes Mexico|
|Pearl River Piano Group's International Strategy|
|Is A Diamond (Cartel) Forever?|
|Sunflower Company: Adapting to Changing Market Conditions|
|Corporate Strategy at Cardinal Health|
|3i Group's Private Equity Investment in China's Little Sheep|
|Have You Offset Your Own Carbon Emissions?|
|Building a Better Rat Trap for the Irula in Rural India|
|Table of Contents provided by Publisher. All Rights Reserved.|