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Global Strategy,9780324590999
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Global Strategy

by
Edition:
2nd
ISBN13:

9780324590999

ISBN10:
0324590997
Format:
Hardcover
Pub. Date:
10/17/2008
Publisher(s):
Cengage Learning
List Price: $273.33

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This is the 2nd edition with a publication date of 10/17/2008.
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Summary

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.

Table of Contents

Foundations Of Global Strategy
Strategy Around the Globe
Industry Competition
Resources and Capabilities
Institutions, Cultures, and Ethics
Business -Level Strategies
Foreign Market Entries
The Entrepreneurial Firm
Strategic Alliances and Networks
Global Competitive Dynamics
Corporate -Level Sttrategies
Diversifications and Acquisitions
Multinational Strategies, Structures, and Learning
Corporate Governance
Corporate Social Responsibility
Integrative Cases
AGRANA: From a Local Supplier to a Global Player
Bookoff, Amazon, and the Japanese Bookselling Industry
Mattel and the Toy Recalls
Not a Toy Problem: How Chinese Toymakers Respond to Recalls
Unilever's Fair & Lovely Whitening Cream: Doing Well But Not Doing Good
Competition in the Chinese Automobile Industry
Pizza Patron Eyes Mexico
Pearl River Piano Group's International Strategy
Is A Diamond (Cartel) Forever?
Sunflower Company: Adapting to Changing Market Conditions
Corporate Strategy at Cardinal Health
3i Group's Private Equity Investment in China's Little Sheep
Have You Offset Your Own Carbon Emissions?
Building a Better Rat Trap for the Irula in Rural India
Table of Contents provided by Publisher. All Rights Reserved.


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