Good Idea. Now What? How to Move Ideas to Execution

by Lee, Charles T.

• ISBN13: 9781118163993
• ISBN10: 1118163990
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-02-14
• Publisher: Wiley

Summary

Proven pathways for taking ideas to implementation We all have ideas-things we want to do or create-but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable. Whether you're just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. Good Idea. Now What? offers systematic advice for moving your ideas to execution. It will show you: The fundamental elements of a good idea Tangible pathways to follow after initial inspiration The importance of branding and its impact on ideas Practical advice for developing a loyal tribe of supporters who will take your idea to a whole new level It's not enough to be inspired. Learn how to follow through on your ideas and discover how great an impact you can have!

Author Biography

Charles T. Lee is the CEO of Ideation Consultancy Inc., an idea agency that specializes in helping influencers, organizations, and businesses take ideas to implementation via creative strategy, branding, design, marketing, web, social media, and events. Charles is also a founding member of JustOne, an organization innovating ideas for human care. In addition, he is the creator of grassroots efforts including the Ideation Conference and the Freeze Project. Charles is a highly sought-after speaker and blogs regularly at www.charlestlee.com.

Table of Contents

Preface: Born into a Legacy of Idea Makers	p. xi
Acknowledgments	p. xiii
Introduction: Idea Lovers versus Idea Makers	p. xv
Who Is This Book For?	p. xv
How Does This Book Work?	p. xvi
The Business of Good Ideas	p. xvii
A Conversation over Coffee	p. xvii
Where Do Good Ideas Come From?	p. 1
Strategy or Chance?	p. 3
Ideas in the Midst	p. 5
Wisdom from the Streets	p. 6
Spatial Distance?	p. 7
My Need for Need	p. 9
Medici Changed My Life	p. 11
The Medici Tweet?	p. 12
Don't Settle for Good	p. 15
Life after Inspiration	p. 19
Addicted to Inspiration	p. 21
What Plan?	p. 25
Passion Unrealized	p. 25
Dig a Little Deeper	p. 29
The Dreaded Business Plan	p. 29
Wisdom from Wade	p. 30
A Few Questions for Idea Makers	p. 31
Ideas Don't Work; You Do!	p. 33
Bootstrapping for Project 7	p. 35
Become a Bootstrapper!	p. 36
Choose Family	p. 37
Overcoming Creative Resistance	p. 41
Wipe Your Nos and Buts	p. 43
A Prehistoric Brain	p. 44
The Dreaded Look Inside	p. 47
Disturbance in the Force	p. 51
Bringing It Home	p. 52
Hear Me Out	p. 55
The Other Side of the Coin (Practicing What We Preach)	p. 56
Paving a Creative Pathway	p. 59
No Escape Clause	p. 61
Got Rhythm?	p. 65
Don't Just Add; Multiply	p. 69
A Wandering Generality	p. 69
The Bad News …	p. 70
Discovering the Power of Focus	p. 72
I Can See It!	p. 75
More Than Digital	p. 76
Press Pause	p. 79
Your Life Needs Space as Well	p. 80
Emergency Room Counseling	p. 81
Putting on the Breaks!	p. 82
Elements for Idea Making 1	p. 85
The Art of Evolution	p. 87
DNA or R&D?	p. 89
Risk (Overrated!)	p. 93
The Miracle of Writing and Waiting	p. 97
Think Multiple, Not Perfect	p. 101
Spaghetti Sauce Lessons	p. 102
Elements for Idea Making 2	p. 105
Simple	p. 107
Quality, Quality, Quality	p. 111
The F Word	p. 115
Under Pressure	p. 119
Dealing with Setbacks	p. 125
Changing the World through Shoes	p. 125
Beat the Tribal Drum	p. 129
The Work of Collaboration	p. 133
Myths	p. 135
Myth 1: Collaboration Just Happens on Its Own	p. 136
Myth 2: Collaboration Is Intuitive for Everyone	p. 136
Myth 3: Collaboration Is an Act of Lightening the Workload	p. 136
Myth 4: Collaboration Is a One-Size-Fits-All Endeavor	p. 137
Myth 5: Collaboration Is about Finding the Right Technological Tools	p. 137
Human: The X Factor	p. 139
I Need It!	p. 143
An Organization Created in Collaboration	p. 144
Do You Trust Me?	p. 147
Fight Club	p. 153
The Hire	p. 159
Getting Out There!	p. 165
Why Brand Matters	p. 167
A Practical Guide to Branding	p. 169
A Personal Brand?	p. 171
Accidental Lessons about Personal Branding	p. 173
The Pitch	p. 175
An Idea Worth Sharing	p. 180
Life in a Digital Age	p. 183
Conclusion	p. 191
A Note about Failure	p. 192
Recommendations for Further Reading	p. 195
About the Author	p. 199
Index	p. 201
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