Google : The Missing Manual

by Milstein, Sarah; Dornfest, Rael

• ISBN13: 9780596006136
• ISBN10: 0596006136
• Format: Paperback
• Copyright: 2004-05-01
• Publisher: Oreilly & Associates Inc

Summary

Google is the planet's most popular program for finding stuff on the Web. Millions of people a day use it to search for everything from apple pie recipes to high school sweethearts to Zimbabwean bus schedules--but it has no manual. And who needs help for such an easy to use program? As it turns out, Google has many hidden tricks and tools that can turn your simple searching into powerful--and successful--discoveries. But you have to know where to look. Google: The Missing Manualis your guide, covering: Search techniques and tricks. If you know which search words to choose and how to ask for the special things Google lets you look for--like phone numbers, definitions, stock quotes, pictures, and other goodies--you'll get more of what you want, more often. This book helps you search more effectively. Must-have tools. Why head to Google's home page 80 times a day when toolbars, buttons and other widgets can help you search more efficiently? Use this book to find out how the pros achieve greater Google efficiency. Little-known corners of Google. From the "Similar pages" links in your Google results to the mysterious Groups and Directory tabs on the home page, down-to-earth discussions throughout this book explain what these odd items are and when you should use them. Whether you're new to the Web or an Internet aficionado, Google: The Missing Manualis a friendly deskside companion, brimming with tips for getting more out of the world's favorite search program.

Author Biography

Sarah Milstein edits the Missing Manual series for O'Reilly Media, Inc. Rael Dornfest, co-author of Google Hacks, edits the Hacks Series for O'Reilly Media, Inc.

Table of Contents

Introduction	1	(14)
A Little History	1	(1)
How the Web Was Won: Google's Technology	2	(2)
How the Ranking Works	3	(1)
Comparing Google with Other Searches	4	(2)
Late-Breaking News	6	(2)
Gmail	6	(1)
The IPO	7	(1)
About This Book	8	(1)
About the Outline	9	(1)
The Very Basics	10	(1)
About->These->Arrows	10	(1)
About MissingManuals.com	11	(4)
Part One: Google Search Techniques
Chapter 1: Google 101	15	(30)
The Heart of Google: Basic Text Searches	15	(3)
How to Get More out of Google	18	(6)
Getting Specific	19	(1)
To Quote a Phrase	20	(1)
Searching Within Your Results	21	(1)
And vs. Or	21	(1)
Just Say No	22	(1)
Just Say Yes	23	(1)
Getting Lucky	23	(1)
Two Important Google Quirks	24	(2)
Wildcards	24	(1)
The Ten-Word Limit	25	(1)
Interpreting Your Results	26	(10)
Your Actual Results	27	(5)
The Things You Didn't Ask For	32	(3)
The Stuff at the Bottom of the Results Page	35	(1)
When Not to Use Google	36	(2)
Six Very Cool Google Tricks	38	(6)
Definitions	39	(1)
Calculator	39	(1)
Phonebook	39	(3)
Street Maps	42	(1)
Stock Quotes	42	(1)
Patents, Tracking IDs, and Other Numeric Goodies	42	(2)
A Final Tip: Googling Google	44	(1)
Chapter 2: Superior Searching	45	(32)
Have It Your Way: Setting Preferences	45	(3)
Interface Language	46	(1)
Search Language	47	(1)
SafeSearch Filtering	47	(1)
Number of Results	47	(1)
Results Window	47	(1)
Advanced Search	48	(6)
Refining Your Search	48	(5)
Froogle Product Search	53	(1)
Page-Specific Search	53	(1)
Topic-Specific Searches	54	(1)
Advanced Search on Steroids	54	(3)
Searching by Language and Country	57	(2)
Searching by Town	59	(2)
Getting Fancy with Syntax	61	(7)
Searching Titles	62	(1)
Searching Text	62	(1)
Searching Anchors	63	(1)
Searching Within Sites and Domains	63	(1)
Searching URLs	64	(1)
Who Links to Whom?	64	(1)
Caching Up	64	(1)
Daterange	65	(2)
Searching by File Type	67	(1)
Searching for Related Content	67	(1)
Synonyms	68	(1)
Most of the Kit and Caboodle	68	(1)
Mixing Syntax	68	(2)
How Not to Mix Syntax	68	(2)
How to Mix Syntax	70	(1)
Anatomy of a Google URL	70	(7)
Changing the Number of Results	71	(1)
Changing the Interface Language	72	(1)
Two More URL Tricks	73	(4)
Part Two: The Unknown Google
Chapter 3: Googling Further: Images, News, and the Directory	77	(24)
Google Images	77	(9)
Searching for Images	79	(6)
Reading Your Images Results	85	(1)
Google News	86	(6)
Searching Google News	88	(2)
Browsing Google News	90	(1)
Getting the News Delivered	91	(1)
Google Directory	92	(9)
When to Use the Directory	94	(2)
Browsing the Directory	96	(2)
Searching the Directory	98	(3)
Chapter 4: Googling with Others: Groups and Answers	101	(34)
Google Groups	101	(17)
When to Use Google Groups	103	(1)
How the Groups are Organized	104	(2)
Navigating Google Groups	106	(11)
Posting Messages in Google Groups	117	(1)
Google Answers	118	(17)
When to Use Google Answers	121	(2)
Before You Ask a Question	123	(1)
Asking a Question	124	(4)
While You Wait	128	(2)
Getting an Answer	130	(4)
Changing Your Account Settings	134	(1)
Chapter 5: Shopping with Google	135	(12)
When to Use Froogle	135	(2)
Finding Stuff with Froogle	137	(10)
Searching	138	(4)
Advanced Froogle Search	142	(5)
Part Three: Search Tools
Chapter 6: The Google Toolbar	147	(26)
The Google Toolbar: Search Faster	147	(19)
Installing the Google Toolbar	148	(3)
Working with the Search Box	151	(1)
The Two Toolbar Buttons You Can't Get Rid Of	151	(3)
The Optional Toolbar Buttons	154	(12)
Other Browsers with Google Features	166	(7)
Safari	166	(1)
Mozilla, Firefox, and Netscape	167	(5)
Two More Browsers Worth Mentioning	172	(1)
Chapter 7: More Cool Google Tools	173	(42)
Alternative Search Boxes	173	(11)
Search Sidebars	175	(7)
Searching from the Address Bar	182	(2)
Bookmarklets	184	(2)
Experimental Google Tools	186	(12)
Google Deskbar	187	(6)
Personalized Search	193	(1)
Google Keyboard Shortcuts	193	(3)
Google Sets	196	(2)
Google WebQuotes	198	(1)
Google Wireless	198	(17)
Can Your Device Get Online?	200	(1)
Is Your Device Actually Online?	201	(1)
Googling on the Fly	202	(10)
Froogle on the Road	212	(3)
Part Four: Google for Webmasters
Chapter 8: Becoming a Search Result	215	(26)
Getting Your Site Ready for Google	216	(5)
The Fundamental Steps	216	(5)
Getting Google's Attention	221	(2)
Introduce Yourself to Google	221	(1)
Link Up, I	222	(1)
Link Up, II	223	(1)
Does Google Know You're There?	223	(4)
Rising in Google Results	227	(4)
Getting Rid of Google	231	(5)
Hiding from the Whole World	231	(1)
Hiding from Google	231	(2)
Removing Yourself from Google	233	(3)
Adding Google Searches to Your Site	236	(5)
Adding a Box for Searching the Web	237	(1)
Adding a Box for Searching Your Site	237	(4)
Chapter 9: Making Money with Google	241	(44)
Google AdSense	241	(15)
Signing Up for Google AdSense	244	(2)
Building Your AdSense Ads and Adding Them to Your Pages	246	(7)
Getting Paid	253	(1)
Monitoring Your Performance	253	(2)
Honing Your Ads	255	(1)
Getting Help	256	(1)
Google AdWords	256	(29)
Understanding AdWords Terminology	258	(1)
Understanding the Costs	259	(1)
Before You Sign Up	260	(4)
A Few Final Words of Warning	264	(1)
Signing Up	265	(9)
Managing AdWords	274	(4)
Reporting	278	(3)
Billing	281	(1)
Getting Help	282
Part Five: Appendix
Appendix: The Google Wide Web	285
Sites That Use Google	285	(2)
Sites That Discuss Google	287	(1)
Google on Google	287	(13)
Colophon	300