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| Acknowledgments | |
| Introduction | |
| The Google Guys | |
| Sergey Brin | |
| Russian Roots | |
| American Passage | |
| Educating Sergey | |
| The Road to Stanford | |
| Boy Genius to Adult Genius | |
| Wedding on a Caribbean Sand Bar | |
| 23andMe | |
| Flying High | |
| Larry Page | |
| Cradled in a Computer Culture | |
| Nikola Tesla, Page's Hero | |
| Tesla's Story | |
| The Tesla Car | |
| Motivated by Montessori | |
| The Leadership Program | |
| The Solar Racer | |
| Go West, Larry | |
| Lego-centricity | |
| Mensa Boy | |
| Larry Gets Married | |
| The X-Prize | |
| No More Laundry | |
| The Power of Partnership | |
| Forging the Stanford Connection | |
| A Creative Environment | |
| A Poignant History | |
| An Academic or an Entrepreneur? | |
| A Grim Goodbye | |
| Networking at its Best | |
| Burning Man | |
| Adult Supervision | |
| The Collective Wisdom of Silicon Valley | |
| He's Been the Rock; They've Been the Rockets | |
| A Man of Influence | |
| Climbing a Different Kind of Mountain | |
| In the Beginning | |
| The Ultimate Search Engine | |
| Not Inventing, but Improving Upon | |
| Look Around You for Inspiration | |
| How Search Works | |
| Platform Power | |
| Open Platform | |
| Google by Any Other Name | |
| A Blessed Blunder | |
| From Noun to Verb | |
| Playing with the Name | |
| The Google Logo | |
| The Google Doodle | |
| Google Zeitgeist | |
| A Company Is Born | |
| Yahoo Drew the Map | |
| The Requisite Garage | |
| The Venture Capitalists | |
| The Elusive Business Plan | |
| Investing in Wild Ideas | |
| Good Ideas Put to Good Use | |
| Dealing with Dark Matter | |
| Aversion to Advertising | |
| Advertising that Delivers Results | |
| Two Ways to Advertise û AdWords and AdSense | |
| Extending the Google Reach | |
| The Science of Advertising | |
| Google DidnÆt Advertise Itself û At First | |
| Birth of the Google Economy | |
| Going Public | |
| We're Different | |
| The Dutch Auction | |
| Buffett on Google | |
| Berkshire Hathaway's Share Structure vs. Google's | |
| The Playboy Interview | |
| Ten Years Later | |
| The Vision | |
| Make it Useful | |
| The Many Ways to Google | |
| Make It Big | |
| We Serve the World | |
| Make it Fun | |
| Google Users Hearken to the Call | |
| Don't Do Evil | |
| How Google Defines Evil | |
| The Motto Loses Some Shine | |
| Can Free Speech Go Too Far? | |
| Make It Free | |
| Google Culture | |
| New Management Style | |
| Ten Things Google Has Found to Be True | |
| Riding the Long Tail | |
| Percent, 20 Percent Projects | |
| Perpetual Beta | |
| Fabled Workplace | |
| An Alternate Point of View | |
| Googleplex | |
| Google in Ireland | |
| Top Ten Reasons to Work at Google | |
| The Battle for Brainpower | |
| Guarding the Secrets | |
| Google Grows Up | |
| Conflicts and Controversy | |
| Click Fraud | |
| Avoiding û or not avoiding û Pornography | |
| Privacy Issue | |
| Advertising Products | |
| Gmail | |
| Street View | |
| Can They Snoop û And Will They Tell? | |
| Hello, Human Rights | |
| The Great Chinese Firewall | |
| Principles of Freedom | |
| Copyright Infringement | |
| The Author's Revolt | |
| Grand Ambitions | |
| The Snippet Defense | |
| Whose Property is it Anyway? | |
| All About Advertising | |
| The Game Changing Settlement | |
| Lawsuits Everywhere | |
| Google Gets an Airplane | |
| Google Gets a Satellite | |
| Good Citizen Google | |
| Google.OrgùThe Philanthropic Part | |
| Google and the Environment | |
| Renewable Energy Less than Coal | |
| Geothermal Power | |
| Energy from the Sea | |
| Energy Efficient Googleplex | |
| Google's Future | |
| Artificial Intelligence | |
| Onward to Web 3.0 | |
| Cloud Computing | |
| YouTube | |
| The Google Phone | |
| White Spaces | |
| The Dominant Power in the Industry? | |
| Google, Microsoft and the Internet Civil War | |
| The Battle of Yahoo | |
| Gates on Google | |
| Conclusion | |
| Lessons from Larry and Sergey | |
| The Traits of Those who Change the World | |
| Timeline | |
| Glossary | |
| Notes | |
| Permissions | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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