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9780143118046

Googled The End of the World As We Know It

by
  • ISBN13:

    9780143118046

  • ISBN10:

    0143118048

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2010-10-26
  • Publisher: Penguin Books
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Summary

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large.

This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle

Author Biography

Ken Auletta has written the "Annals of Communications" column for The New Yorker since 1992. He is the author of ten books, including Backstory, Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. He lives in New York City.

Table of Contents

Prefacep. xi
Different Planets
Messing with the Magicp. 3
The Google Story
Starting in a Garagep. 27
Buzz but Few Dollars (1999-2000)p. 46
Prepping the Google Rocket (2001-2002)p. 66
Innocence or Arrogance? (2002-2003)p. 94
Google Goes Public (2004)p. 105
The New Evil Empire? (2004-2005)p. 121
Google Versus the Bears
Chasing the Fox (2005-2006)p. 143
War on Multiple Fronts (2007)p. 169
Waking the Government Bearp. 186
Google Enters Adolescence (2007-2008)p. 199
Is "Old" Media Drowning? (2008)p. 228
Compete or Collaborate?p. 242
Happy Birthday (2008-2009)p. 262
Googled
Googledp. 281
Where Is the Wave Taking Old Media?p. 296
Where Is the Wave Taking Google?p. 322
Afterwordp. 337
25 Business Maximsp. 345
Acknowledgmentsp. 371
Notesp. 373
Indexp. 407
Table of Contents provided by Ingram. All Rights Reserved.

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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