Government in America People, Politics, and Policy, Brief Study Edition with MyPoliSciLab with eText -- Access Card Package

by Edwards, George C., III; Wattenberg, Martin P.; Lineberry, Robert L.

• ISBN13: 9780205073290
• ISBN10: 0205073298
• Edition: 11th
• Format: Package
• Copyright: 2010-12-23
• Publisher: Pearson

Summary

This package contains the following components: -0205698859: MyPoliSciLab with Pearson eText -0205826083: Government in America: People, Politics, and Policy, Brief Study Edition

Table of Contents

Preface	p. xi
Foundations of Strategic Marketing Management	p. 1
A Sample Marketing Plan	p. 17
Financial Aspects of Marketing Management	p. 33
Marketing Decision Making and Case Analysis	p. 51
Opportunity Analysis and Market Targeting	p. 63
Quetzal Collections, Inc.	p. 73
Jones - Blair Company	p. 76
Tyler Pet Foods, Inc.	p. 86
Curtis Automotive Hoist: Market Opportunities in the European Union	p. 97
Frito-Lay's Dips	p. 107
South Delaware Coors, Inc.	p. 119
Product and Service Strategy and Brand Management	p. 129
Zoecon Corporation: Insect Growth Regulators	p. 142
Ms-Tique Corporation	p. 153
Manor Memorial Hospital: Downtown Health Clinic	p. 161
Procter and Gamble, Inc.: Scope	p. 173
Frito-Lay Company: Cracker Jack	p. 186
Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity	p. 213
Integrated Marketing Communication Strategy and Management	p. 225
Throckmorten Furniture, Inc. (A)	p. 235
Throckmorten Furniture, Inc. (B)	p. 246
Cadbury Beverages, Inc.: Crush Brand	p. 249
Drypers Corporation: National Television Advertising Campaign	p. 264
Price Waterhouse	p. 273
Godiva Europe	p. 286
Marketing Channel Strategy and Management	p. 305
Dell Computer Corporation: The Higher Education Market	p. 316
Amway Japan Limited	p. 330
Goodyear Tire and Rubber Company	p. 356
Hendison Electronics Corporation	p. 368
Chesterton Carpet Mills, Inc.	p. 374
Pricing Strategy and Management	p. 383
Southwest Airlines	p. 393
Burroughs Wellcome Company: Retrovir	p. 413
Afton Industries	p. 425
Augustine Medical, Inc.: The Bair Hugger Patient Warming System	p. 431
Seagram in Taiwan: Scotch and Cognac Pricing	p. 441
Texas Instruments: Global Pricing in the Semiconductor Industry	p. 448
Interactive Marketing and Electronic Commerce	p. 459
Peapod: Moving to the Internet	p. 471
Amazon.com: Winning the On-Line Book Wars	p. 495
Arrow Electronics, Inc.	p. 519
Vector Marketing Corporation: "CUTCO, The World's Finest Cutlery"	p. 538
Marketing Strategy Reformulation: The Control Process	p. 551
Pharmacia and Upjohn, Inc.: Rogaine Hair Regrowth Treatment	p. 560
3M Telecom Systems Division: Fibrlok Splice	p. 577
The Circle K Corporation	p. 588
Marshall Museum of Art	p. 599
Comprehensive Marketing Programs	p. 609
Frito-Lay, Inc.: Sun Chips Multigrain Snacks	p. 614
United States Census Bureau: Marketing Services Office	p. 631
Biopure Corporation	p. 644
CIMA Mountaineering, Inc.	p. 660
Blair Water Purifiers India	p. 678
Preparing a Written Case Analysis	p. 693
Republic National Bank of Dallas: Now Accounts	p. 693
Student Analysis: Republic National Bank of Dallas: NOW Accounts	p. 703
Glossary of Selected Marketing Terms and Concepts	p. 709
Subject Index	p. 713
Company Index	p. 723
Brand Index	p. 727
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