Graphic Design Basics With Infotrac

by Arntson, Amy E.

• ISBN13: 9780155046467
• ISBN10: 0155046462
• Format: Paperback
• Copyright: 2002-08-01
• Publisher: Cengage Learning

Summary

A market-leading text, GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic pre-press.

Table of Contents

preface	iii
applying the art of design	3	(14)
Principles and Practices	4	(1)
What is Graphic Design?	4	(4)
Values	5	(2)
Design Fields	7	(1)
The Design Process	8	(5)
Research	8	(1)
Thumbnails	9	(1)
Roughs	10	(1)
Comprehensives	11	(1)
Presentation	12	(1)
Ready for Press	12	(1)
Careers	13	(1)
Design Studios	13	(1)
In-House Design	13	(1)
The Advertising Agency	14	(1)
Freelance	14	(1)
New Opportunities	14	(1)
The Challenge	14	(3)
Exercise	15	(2)
graphic design history	17	(26)
The Beginning	18	(4)
The Turn of the Century	22	(2)
Modernism	24	(3)
Abstract Movements	27	(6)
Figurative Movements	33	(2)
American Design	35	(4)
Postmodernism	37	(2)
New Technologies	39	(2)
The Development of Computer Graphics	39	(1)
The Internet and Interactivity	40	(1)
The Future	41	(2)
Project	41	(2)
perception	43	(16)
Seeing and Believing	44	(1)
Search for Simplicity	44	(1)
Interpretations	44	(1)
Figure/Ground	45	(4)
Categories	47	(1)
Conditions	48	(1)
Letterforms	48	(1)
Shape	49	(10)
Shape Versus Volume	50	(1)
Grouping Shapes	50	(1)
Shape Versus Subject	50	(1)
The Form of Shapes	51	(1)
Letterform Shapes	52	(3)
Terminology	55	(1)
Exercises	56	(1)
Project	57	(2)
toward a dynamic balance	59	(20)
Visual and Intellectual Unity	60	(3)
Design as Abstraction	60	(2)
Working Together	62	(1)
Visual Dynamics	63	(3)
Top to Bottom	64	(1)
Vertical and Horizontal	64	(1)
Left to Right	65	(1)
Overall	66	(1)
Balance	66	(13)
Symmetry	67	(1)
Asymmetry	68	(3)
Balance through Contrast	71	(3)
Exercises	74	(1)
Assignment 1: Word Illustration	75	(2)
Assignment 2: Elephonts	77	(2)
good gestalt	79	(14)
The Whole and the Parts	80	(1)
Gestalt Principles	81	(5)
Similarity	81	(1)
Proximity	82	(1)
Continuation	83	(1)
Closure	84	(1)
Figure/Ground	85	(1)
Trademarks	86	(1)
Functions	86	(7)
Making ``Marks''	87	(1)
Symbols	87	(1)
Logos	88	(1)
Exercises	89	(1)
Project	90	(3)
using text type	93	(26)
The Development of the Written Communication	94	(1)
Alphabets	94	(1)
Type Categories	95	(7)
Historic Type Families	96	(6)
Type Families	102	(11)
Selection	105	(1)
Size	106	(1)
Line length	107	(1)
Style	107	(1)
Leading	107	(3)
Spacing	110	(1)
Format	111	(1)
Style and Content	112	(1)
Some Problems	113	(1)
A Design Summary	113	(1)
Execution	114	(5)
Comping Type	114	(1)
Specifying Type	115	(1)
Making Corrections	115	(1)
Exercises	115	(1)
Projects	115	(4)
layout	119	(22)
The Balancing Act	120	(1)
Size and Proportion	120	(3)
Visual Rhythm	123	(1)
Grid Layout	124	(5)
Keeping the Beat	126	(1)
Playing the Theme	127	(1)
Grids in History	127	(2)
Choosing a Grid	129	(1)
Constructing the Grid	129	(1)
Path Layout	129	(1)
Focal Point	130	(1)
Photography in a Layout	130	(2)
Cropping	131	(1)
Residing	132	(1)
Selecting	132	(1)
Multi-Panel Design	132	(4)
Layout Styles	134	(2)
Conclusion	136	(5)
Exercises	136	(2)
Project	138	(3)
illustration and Photography in Design	141	(22)
The Designer/Illustrator	142	(1)
Why Illustration?	142	(1)
Types of Illustration	143	(1)
Advertising and Editorial Illustration	144	(5)
Fashion Illustration	144	(1)
Recording Covers and Book Illustration	144	(2)
Magazines and Newspapers	146	(2)
Illustration for In-House Projects	148	(1)
Greeting Cards and Retail Goods	148	(1)
Medical and Technical Illustration	148	(1)
Animation and Motion Graphics	148	(1)
Style and Medium	149	(1)
Getting Ideas	150	(1)
Reference Materials	151	(1)
Contemporary Vision	152	(2)
The Impact of Photography	154	(1)
The Designer/Photographer	155	(1)
Digital Photography	156	(1)
Specialties	156	(3)
Photojournalism	156	(2)
Product Photography	158	(1)
Corporate Photography	159	(1)
Editorial/Illustrational Photography	159	(1)
Finding Photographs and Photographers	159	(4)
Project	161	(2)
advertising design	163	(12)
The Purpose of Advertising	164	(1)
Types of Advertising	165	(6)
Television	166	(1)
Newspapers	166	(2)
Direct Mail and Internet	168	(1)
Other Forms of Advertising	169	(1)
Personal Promotion	170	(1)
Corporate Identity	171	(1)
Working with Others	172	(3)
Exercises	172	(1)
Project	173	(2)
the dynamics of color	175	(18)
Designing with Color	176	(3)
The Color Wheel	177	(1)
Properties of Color	178	(1)
Color Schemes	178	(1)
The Relativity of Color	179	(2)
The Psychology of Color	181	(1)
Associations	181	(1)
8electing Color	182	(1)
Understanding Electronic Color	182	(3)
Color Models	183	(1)
Another Color Wheel	184	(1)
Color Gamuts	185	(1)
Color in Printing	185	(5)
Tint Screens	185	(2)
Spot Color or Process Color?	187	(1)
Process Color Separations	188	(1)
Cutting Costs	188	(1)
Halftones, Duotones, and Tritones	188	(2)
Process Color Separation Summary	190	(3)
Exercises	191	(1)
Projects	191	(2)
production: the tools and process	193	(16)
A Designer's Tool	194	(1)
Analog and Digital Data	195	(3)
Analog to Digital Conversions	195	(1)
The Screen Image	195	(1)
Object-Oriented and Bitmapped Graphics	196	(1)
Hardware and Software	197	(1)
Memory	197	(1)
RAM and ROM	198	(1)
Storage Devices	198	(1)
Input and Output Devices	198	(1)
Data In	198	(1)
Data Out	198	(1)
Preparing for Press	199	(3)
The Process	199	(1)
An Overview	199	(1)
Terminology	199	(3)
Quality Issues	202	(1)
Digital Prepress	202	(4)
The Rip	203	(1)
Fonts	204	(1)
Scanning	204	(1)
LPI and dpi	204	(1)
File Links	205	(1)
File Formats	205	(1)
Compression	206	(1)
Conclusion	206	(3)
Preparing Electronic Files for a Service Bureau	206	(1)
Review	207	(2)
web design	209	(12)
Global Village	210	(1)
How Does the Web Work?	210	(1)
Common Methodology	211	(1)
Design Similarities	211	(1)
Production Similarities	212	(1)
Design Differences	212	(1)
Production Differences	212	(1)
What are the Rules?	213	(4)
Naming Your Files	213	(1)
Resolution	213	(1)
File Size	214	(1)
Monitor Size	214	(1)
File Formats	215	(1)
Transparency	216	(1)
Color	216	(1)
Web Components	217	(1)
Pages and Sites	217	(1)
Links	217	(1)
Tables and Frames	217	(1)
Animation and Sound	217	(1)
Web Software	218	(1)
Web Publishing	218	(1)
In Summary	218	(3)
Characteristics of Good Site Design	218	(1)
Critique	218	(1)
Discussion Questions	218	(1)
Assignments	218	(3)
glossary	221	(6)
bibliography	227	(3)
index	230