Graphic Design : A Concise History

by Hollis, Richard

• ISBN13: 9780500203477
• ISBN10: 0500203474
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-05-17
• Publisher: Thames & Hudson

Summary

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political'”witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

Table of Contents

Introduction	7	(4)
From Graphic Art to Design 1890 to 1914
The Art Poster	11	(14)
Two-Dimensional Design and Graphic Reproduction/Information Design Bauhaus Typography/Photography and Sequence/Printing Technique and Design/Colour and Visual Clues/Production and New Technology	17	(8)
The Beginnings of Design in Europe	25	(7)
War and Propaganda 1914 to the 1920s	32	(5)
The Avant-Garde and the Origins of Modernism 1914 to 1940
Futurism and Italy	37	(7)
Soviet Russia	44	(8)
Germany	52	(16)
The Netherlands	68	(8)
National Tendencies until 1940
Switzerland	76	(7)
France	83	(6)
Britain	89	(8)
The Designer and the Art Director
The United States in the 1930s	97	(7)
War and Propaganda 1920s to 1945	104	(8)
The United States 1945 to the 1960s	112	(18)
Variants of Modernism in Europe
Swizerland and Neue Graphik	130	(8)
Italy and the Milanese Style	138	(9)
France	147	(8)
Northern Europe	155	(24)
Psychedelia, Protest and New Techniques
The Late 1960s	179	(7)
New Waves: Electonic Technology
The 1970s and 1980s	186	(30)
From 1990 to the New Millennium	216	(8)
Bibliography and Sources	224	(5)
Index	229