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9782880468101

The Graphic Designer's Guide to Effective Visual Communication: Creating Hierarchies with Type, Image, and Color

by ;
  • ISBN13:

    9782880468101

  • ISBN10:

    2880468108

  • Format: Hardcover
  • Copyright: 2005-06-30
  • Publisher: Rotovision
  • Purchase Benefits
List Price: $45.00
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Summary

This book is a must-have for every designer who wants to improve their communication skills and increase their marketability. In graphic design, the ability to get a message across is crucial. The Graphic Designer's Guide to Effective Visual Communication shows how to do just that by looking at how the visual relationships of type, image, and color can create hierarchies to engage and sustain readers' interest.

Table of Contents

Introduction 4(2)
SECTION ONE TYPE DRIVEN
6(76)
Cut-and-Paste Visualizing
16(20)
Proximity, Continuance, and Similarity
36(14)
Type and Color
50(14)
Sequencing Quantities of Text
64(18)
SECTION TWO IMAGE DRIVEN
82(76)
Cropping and Change of Scale
98(28)
Hierarchy and Manipulation with Imagery
126(24)
Diversity within Layout Using Text and Image
150(8)
Thanks2 158(1)
Index 159

Supplemental Materials

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