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9781874719144

Greener Marketing

by ;
  • ISBN13:

    9781874719144

  • ISBN10:

    1874719144

  • Format: Hardcover
  • Copyright: 1999-07-01
  • Publisher: Greenleaf Pubns

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Table of Contents

Prefacep. 7
Forewordp. 9
Introductionp. 11
Corporate Environmentalism and the Greening of Strategic Marketing: Implications for Marketing Theory and Practicep. 16
Reviewing Corporate Environmental Strategy: Patterns, Positions and Predicaments for an Uncertain Futurep. 41
Rethinking Marketing: Shifting to a Greener Paradigmp. 57
Achieving Sustainability: Five Strategies for Stimulating Out-of-the-Box Thinking Regarding Environmentally Preferable Products and Servicesp. 72
Eco-Marketing 2005: Performance Sales instead of Product Salesp. 84
Innovation of Eco-Efficient Services: Increasing the Efficiency of Products and Servicesp. 95
Management of Environmental New Product Developmentp. 109
Designing and Marketing Greener Products: The Hoover Casep. 126
Eco-Innovation: Rethinking Future Business Products and Servicesp. 143
Green Alliances: Environmental Groups as Strategic Bridges to Other Stakeholdersp. 164
How to Select Good Alliance Partnersp. 181
Growing Credibility through Dialogue: Experiences in Germany and the USAp. 196
Building Environmental Credibility: From Action to Wordsp. 207
Factors Affecting the Acquisition of Energy-Efficient Durable Goodsp. 224
Greening the Brand: Environmental Marketing Strategies and the American Consumerp. 233
Environmental Performance: What is it Worth? A Case Study of 'Business-to-Business' Consumersp. 255
Coming out of their Shell: Brent Sparp. 276
The Body Shop International plc: The Marketing of Principles along with Productsp. 285
Greening Agroindustry in Costa Rica: A Guide to Environmental Certificationp. 300
ja!Naturlich: A Success Storyp. 316
Green Marketing of Green Places: The Tasmania Experiencep. 325
Green Strategies in Developing Economies: A South-East Asian Perspectivep. 338
The Tainting of a Green Titan: The Petroleum Authority of Thailandp. 351
Green Power: Designing a Green Electricity Marketing Strategyp. 362
Exploring Organisational Recycling Market Development: The Texas-Mexico Borderp. 381
Bibliographyp. 396
Biographiesp. 418
Indexp. 423
Table of Contents provided by Blackwell. All Rights Reserved.

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