Guide to Managerial Communication (Guide to Business Communication Series)

by Munter, Mary M.

• ISBN13: 9780131467040
• ISBN10: 0131467042
• Edition: 7th
• Format: Paperback
• Copyright: 2009-01-01
• Publisher: Prentice Hall

Summary

For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.

Table of Contents

Introduction	v
Communication Strategy	2	(32)
Communicator Strategy	4	(6)
Audience Strategy	10	(8)
Message Strategy	18	(5)
Channel Choice Strategy	23	(6)
Culture Strategy	29	(5)
Strategy Checklist	32	(1)
Guide to the Guide	33	(1)
Writing: Composing Efficiently	34	(16)
Composing Under Normal Circumstances	36	(8)
Composing Under Special Circumstances	44	(6)
Writing: Macro Issues	50	(18)
Document Design for ``High Skim Value''	52	(8)
Signposts to Show Connection	60	(4)
Effective Paragraphs or Sections	64	(4)
Writing: Micro Issues	68	(18)
Editing for Brevity	70	(6)
Choosing a Style	76	(10)
Writing Checklists	84	(2)
Speaking: Verbal Structure	86	(22)
Tell/Sell Presentations	88	(5)
Questions and Answers	93	(4)
Consult/Join Meetings	97	(5)
Other Speaking Situations	102	(6)
Speaking: Visual Aids	108	(30)
Designing the Presentation as a Whole	110	(8)
Designing Each Individual Slide	118	(12)
Choosing Visual Aid Equipment	130	(2)
Practicing with Visual Aids	132	(6)
Speaking: Nonverbal Skills	138	(41)
Nonverbal Delivery Skills	140	(12)
Nonverbal Listening Skills	152	(6)
Speaking Checklists	156	(2)
APPENDICES
Appendix A: Formats for Memos, Reports, and Letters	158	(8)
Appendix B: Unbiased Language	166	(1)
Appendix C: Grammar and Usage	167	(6)
Appendix D: Punctuation	173	(6)
Bibliography	179	(4)
Index	183