Across several of London’s Advertising and Communications Agencies, Alex has worked with some of the world’s largest brands and businesses, including British Airways, Diageo, GlaxoSmithKline, Coca-Cola, Nestle, RBS and the UK Government.
Highlights within this career have included tripping up England Footballer Steven Gerrard on the eve of a World Cup, becoming trapped in
Bambos Neophytou
Since abandoning his academic research program (to explain sociological theories of code-switching through the apparatus of cognitive pragmatics), Bambos has been paid by various organizations (BBH, VCCP, Coke, The UK Government, BA, Unilever etc.) for strategic work in the marketing and communications sectors.
This has involved (amongst other things) spending two days at a ‘swingers’ holiday club in France, playing and shopping with gamers in Leeds and spending a day airside at Gatwick airport. He currently lives in West Berkshire, is training to be a carpenter and is Head of Planning at Exposure.
Introduction - Idiots and Infants | p. vii |
An Irrational Animal | p. 1 |
The Sneetches and Other Parables | p. 1 |
A Rose by Any Other Name | p. 15 |
ÆTis the Season for Extraordinary Mass Acquisition | p. 31 |
The Necessary Lie | p. 45 |
What is Marketing? | p. 45 |
A Brief History of Shouting - Part 1 | p. 56 |
A Brief History of Shouting - Part 2 | p. 68 |
Omnipotent Slaves | p. 82 |
You Can't Handle the Truth | p. 99 |
Keep It Simple, Stupid | p. 99 |
An Extraordinary Addiction | p. 111 |
The Tuna that won't Turn Pink in the Can | p. 123 |
Guilt is the New Fear | p. 139 |
The Pet Goat, and Other Frightening Stories | p. 139 |
Culpability Killed the Cat | p. 151 |
The Big Green Button | p. 165 |
Shades of Green | p. 177 |
A Sweet Truth, or, A-Till-a the Un-healthy | p. 177 |
A Token of Appreciation | p. 192 |
The Arabian Babbler and Bob Dylan | p. 205 |
Reparations | p. 217 |
Ask notà | p. 217 |
It's OK to be Bad | p. 230 |
What Now? | p. 244 |
Index | p. 259 |
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