Handbook of Communication Audits for Organisations

by Hargie; Owen D.W.

• ISBN13: 9780415186414
• ISBN10: 0415186412
• Format: Hardcover
• Copyright: 2000-02-01
• Publisher: Routledge

Summary

emanating from such audits should be constructed. The Handbook will be invaluable to students of organizational communication, as well as the growing number of communications managers in the business world.

Table of Contents

List of illustrations	ix
List of contributors	xii
Introduction	xiv
Acknowledgements	xviii
PART I Audits in context	1	(42)
Communication and organisational success	3	(19)
Dennis Tourish
Owen Hargie
Auditing communication to maximise performance	22	(21)
Dennis Tourish
Owen Hargie
PART II Audit methodologies	43	(150)
The questionnaire approach	45	(21)
Phillip G. Clampitt
The interview approach	66	(19)
Rob Millar
Mary Gallagher
The focus group approach	85	(19)
David Dickson
Data collection log-sheet methods	104	(24)
Owen Hargie
Dennis Tourish
Auditing professional practice	128	(24)
Owen Hargie
Dennis Tourish
Auditing the communications revolution	152	(24)
Dennis Tourish
Owen Hargie
Crafting the audit report	176	(17)
Dennis Tourish
Owen Hargie
PART III Audits in action	193	(98)
Charting communication performance in a healthcare organisation	195	(15)
Owen Hargie
Dennis Tourish
A communication audit of a hospital clinic	210	(15)
Myra Skipper
Owen Hargie
A communication audit of a paper mill	225	(14)
Phillip G. Clampitt
Laurey Berk
Auditing communication practices in the Church: a study of a Catholic diocese	239	(16)
Owen Hargie
Mark Lount
An external communication audit of a superannuation company	255	(17)
Charles H. Patti
Bernard Mckenna
Glen J. Thomas
William Renforth
Auditing the annual business conference of a major beverage company	272	(19)
Cal W. Downs
Albert Hydeman
Allyson D. Adrian
PART IV Final considerations	291	(24)
Strategy, research and pedagogy: the role of audits	293	(22)
Dennis Tourish
Owen Hargie
Appendix	315	(19)
References	334	(20)
Subject index	354	(6)
Author index	360