Handbook of Political Communication Research

by Kaid, Lynda Lee

• ISBN13: 9780805837742
• ISBN10: 0805837744
• Format: Hardcover
• Copyright: 2004-04-16
• Publisher: Lawrence Erlbau

Summary

This volume brings together the major thrusts of contemporary research and theory in political communication. The approach stresses theoretical overviews and research synthesis with the goal of each chapter to provide an overview of the major lines of research, theory, and findings for that topic. Editor Lynda Kaid brings together top scholars to explore the state of political communication research. Part I contains chapters that discuss some of the theoretical background, history, structure, and diversity of the field. Part II concentrates on messages that are predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates. The next two sections focus on the news media coverage of politics, political issues, and political institutions followed by an emphasis on public opinion and the audiences of political communication. Part V offers international perspectives on political communication with the inclusion of European and Asian approaches. The final section provides an opportunity to look at the newest channel in political communication study, the Internet, and its role in changing the face of political communication. As a comprehensive examination of the political communication field, the volume is intended for scholars and researchers in political communication, mass communication, and political science. It will also find readers in public opinion, political psychology, and related areas.

Author Biography

Lynda Lee Kaid is Professor of Telecommunication and Senior Associate Dean in the College of Journalism and Communications at the University of Florida. Previously she was a George Lynn Cross Research Professor at the University of Oklahoma where she also served as the Director of the Political Communication Center and supervised the Political Commercial Archive. She received her Ph.D. degree in 1974 from Southern Illinois University. Her research specialties include political advertising and news coverage of political events.
A Fulbright Scholar, she has also done work on political television in several Western European countries. She is the author/editor of 14 books, including The Millennium Election, Political Television in Evolving European Democracies, Civic Dialogue in the 1996 Presidential Campaign, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies, and Political Campaign Communication: A Bibliography and Guide to the Literature. She also has written over 100 journal articles and book chapters and over 100 convention papers on various aspects of political communication. She has received over $1 million in external grant funds for her research efforts, including support from the U. S. Department of Commerce, the U.S. Department of Education, the National Endowment for the Humanities, and the National Science Foundation.
Dr. Kaid is a former president of the Political Communication Divisions of the International Communication Association and the National Communication Association and has served in leadership roles in the American Political Science Association.

Table of Contents

Acknowledgments	ix
Foreword	xi
Keith R. Sanders
Introduction and Overview of the Field	xiii
Lynda Lee Kaid
PART I Theories and Approaches to Political Communication
Theoretical Diversity in Political Communication	3	(14)
Everett M. Rogers
Political Marketing: Theory, Research, and Applications	17	(28)
Bruce I. Newman
Richard M. Perloff
Methodological Developments in Political Communication Research	45	(24)
Doris A. Graber
Fragmentation of the Structure of Political Communication Research: Diversification or Isolation?	69	(40)
Yang Lin
Design and Creation of a Controlled Vocabulary for Political Communication	109	(26)
Kathleen J. M. Haynes
PART II Political Messages
Rhetoric and Politics	135	(20)
Bruce E. Gronbeck
Political Advertising	155	(48)
Lynda Lee Kaid
Political Campaign Debates	203	(34)
Mitchell S. McKinney
Diana B. Carlin
PART III News Media Coverage of Politics, Political Issues, and Political Institutions
News Coverage of Political Campaigns	237	(20)
Girish J. Gulati
Marion R. Just
Ann N. Crigler
Agenda-Setting Research: Issues, Attributes, and Influences	257	(26)
David Weaver
Maxwell McCombs
Donald L. Shaw
Gatekeeping and Press--Government Relations: A Multigated Model of News Construction	283	(32)
W. Lance Bennett
The Presidency and the Media	315	(24)
Amy McKay
David L. Paletz
PART IV Political Communication and Public Opinion
The Spiral of Silence and the Social Nature of Man	339	(18)
Elisabeth Noelle-Neumann
Thomas Petersen
Knowledge as Understanding: The Information Processing Approach to Political Learning	357	(38)
Mira Sotirovic
Jack M. McLeod
Mediating Democratic Engagement: The Impact of Communications on Citizens' Involvement in Political and Civic Life	395	(40)
Michael X. Delli Carpini
Women as Political Communication Sources and Audiences	435	(28)
Dianne G. Bystrom
PART V International Perspectives on Political Communication
Political Communication Research Abroad: Europe	463	(16)
Christina Holtz-Bacha
Political Communication in Asia: Challenges and Opportunities	479	(28)
Lars Willnat
Annette J. Aw
PART VI New Trends in Political Communication Channels and Messages
Changing the Channel: Use of the Internet for Communicating About Politics	507	(26)
John C. Tedesco
About the Authors	533	(6)
Index	539