Handbook of Political Communication Research

by Kaid, Lynda Lee

• ISBN13: 9780805837759
• ISBN10: 0805837752
• Format: Paperback
• Copyright: 2004-04-16
• Publisher: Lawrence Erlbau

Summary

This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol

Author Biography

Lynda Lee Kaid is Professor of Telecommunication and Senior Associate Dean in the College of Journalism and Communications at the University of Florida. Previously she was a George Lynn Cross Research Professor at the University of Oklahoma where she also served as the Director of the Political Communication Center and supervised the Political Commercial Archive. She received her Ph.D. degree in 1974 from Southern Illinois University. Her research specialties include political advertising and news coverage of political events.
A Fulbright Scholar, she has also done work on political television in several Western European countries. She is the author/editor of 14 books, including The Millennium Election, Political Television in Evolving European Democracies, Civic Dialogue in the 1996 Presidential Campaign, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies, and Political Campaign Communication: A Bibliography and Guide to the Literature. She also has written over 100 journal articles and book chapters and over 100 convention papers on various aspects of political communication. She has received over $1 million in external grant funds for her research efforts, including support from the U. S. Department of Commerce, the U.S. Department of Education, the National Endowment for the Humanities, and the National Science Foundation.
Dr. Kaid is a former president of the Political Communication Divisions of the International Communication Association and the National Communication Association and has served in leadership roles in the American Political Science Association.

Table of Contents

Acknowledgments	ix
Foreword	xi
Keith R. Sanders
Introduction and Overview of the Field	xiii
Lynda Lee Kaid
PART I Theories and Approaches to Political Communication
1 Theoretical Diversity in Political Communication	3	(14)
Everett M. Rogers
2 Political Marketing: Theory, Research, and Applications	17	(28)
Bruce I. Newman and Richard M. Perloff
3 Methodological Developments in Political Communication Research	45	(24)
Doris A. Graber
4 Fragmentation of the Structure of Political Communication Research: Diversification or Isolation?	69	(40)
Yang Lin
5 Design and Creation of a Controlled Vocabulary for Political Communication	109	(26)
Kathleen J.M. Haynes
PART II Political Messages
6 Rhetoric and Politics	135	(20)
Bruce E. Gronbeck
7 Political Advertising	155	(48)
Lynda Lee Kaid
8 Political Campaign Debates	203	(34)
Mitchell S. McKinney and Diana B. Carlin
PART III News Media Coverage of Politics, Political Issues, and Political Institutions
9 News Coverage of Political Campaigns	237	(20)
Girish J. Gulati, Marion R. Just, and Ann N. Crigler
10 Agenda-Setting Research: Issues, Attributes, and Influences	257	(26)
David Weaver, Maxwell McCombs, and Donald L. Shaw
11 Gatekeeping and Press-Government Relations: A Multigated Model of News Construction	283	(32)
W. Lance Bennett
12 The Presidency and the Media	315	(24)
Amy McKay and David L. Paletz
PART IV Political Communication and Public Opinion
13 The Spiral of Silence and the Social Nature of Man	339	(18)
Elisabeth Noelle-Neumann and Thomas Petersen
14 Knowledge as Understanding: The Information Processing Approach to Political Learning	357	(38)
Mira Sotirovic and Jack M. McLeod
15 Mediating Democratic Engagement: The Impact of Communications on Citizens' Involvement in Political and Civic Life	395	(40)
Michael X. Delli Carpini
16 Women as Political Communication Sources and Audiences	435	(28)
Dianne G. Bystrom
PART V International Perspectives on Political Communication
17 Political Communication Research Abroad: Europe	463	(16)
Christina Holtz-Bacha
18 Political Communication in Asia: Challenges and Opportunities	479	(28)
Lars Willnat and Annette J. Aw
PART VI New Trends in Political Communication Channels and Messages
19 Changing the Channel: Use of the Internet for Communicating About Politics	507	(26)
John C. Tedesco
About the Authors	533	(6)
Index	539