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9780415054041

A Handbook of Qualitative Methodologies for Mass Communication Research

by ;
  • ISBN13:

    9780415054041

  • ISBN10:

    0415054044

  • Format: Hardcover
  • Copyright: 1992-01-01
  • Publisher: Routledge

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Supplemental Materials

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Summary

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Table of Contents

Prefacep. xiii
Introduction The Qualitative Turnp. 1
Historyp. 13
Humanistic Scholarship as Qualitative Science: Contributions to Mass Communication Researchp. 17
The Qualitative Tradition in Social Science Inquiry: Contributions to Mass Communication Researchp. 44
Systematicsp. 75
Media Institutionsp. 79
Media Institutionsp. 93
Media Contentsp. 108
Media Contentsp. 121
Media Audiencesp. 135
Media Audiencesp. 149
Media Contextsp. 163
Media Contextsp. 175
Pragmaticsp. 191
Theory Developmentp. 193
Social Contexts and Uses of Researchp. 216
Referencesp. 232
Index of Namesp. 260
Index of Subjectsp. 268
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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