Health Communication in the 21st Century

by Wright, Kevin Bradley; Sparks, Lisa; O'Hair, Dan

• ISBN13: 9781405155946
• ISBN10: 1405155949
• Edition: 1st
• Format: Paperback
• Copyright: 2007-11-13
• Publisher: Wiley-Blackwell

Summary

An extensive overview offering insight into both the current thinking and some lesser researched topics in the field of health communications. A new textbook exploring the rapidly growing area of health communication theory and practice, integrating health communication research with communication theory Brings together an author team who have a wealth of experience across a diverse range of health communication issues, creating an unrivalled breadth of coverage Provides strategies for hospitals, HMOs and other health care institutions to effectively communicate with patients Covers a broad range of topics, from the role of new technologies in health communication and spirituality and health, to community health programs and issues among the growing population of older adults Includes student-friendly features, such as chapter summaries, discussion questions, and a glossary Visit our website at www.blackwellpublishing.com/wright for additional resources to accompany this book.

Author Biography

Kevin B. Wright is Associate Professor in the Department of Communication at the University of Oklahoma.

Lisa Sparks is Professor of Communication at Chapman University, Orange, CA. She is Editor of Communication Research Reports and serves on numerous editorial boards including Journal of Applied Communication Research and Communication Quarterly.

H. Dan O’Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma where he teaches organizational communication, conflict management and communicating in healthcare organizations.

Table of Contents

Introduction	p. 1
Overview of Communication and Health	p. 3
Arguments for the Need to Study Health Communication	p. 4
Defining Health Communication	p. 5
A Brief History of Health Communication Research	p. 6
Current Challenges to the Healthcare System and the Role of Health Communication Research	p. 9
Overview of the Book	p. 12
Summary	p. 14
Interpersonal Perspectives	p. 17
Provider-Patient Communication	p. 19
Provider and Patient Views of Health and Healthcare	p. 20
Provider Perspective	p. 20
Patient Perspective	p. 27
Provider-Patient Interaction	p. 32
Improving Provider-Patient Communication	p. 35
Outcomes of Provider-Patient Communication	p. 37
Communication and Medical Malpractice Lawsuits	p. 39
Summary	p. 40
Caregiving and Communication	p. 46
Caregiving	p. 47
Hospice and Palliative Care	p. 54
Attitudes Towards Death and Dying	p. 60
Summary	p. 65
Social, Cultural, and Organizational Contexts	p. 73
Social Support and Health	p. 75
Types and Functions of Social Support	p. 76
Models of Social Support and Health	p. 79
Perceptions of Support Providers	p. 83
Strong Tie Versus Weak Tie Support Networks	p. 85
The Role of Communication in the Social Support Process	p. 87
Support Groups for People with Health Concerns	p. 89
Communication Processes within Support Groups	p. 92
Summary	p. 95
Culture and Diversity Issues in Healthcare	p. 101
Patient Diversity	p. 102
Cultural Differences in Concepts of Health and Medicine	p. 103
Recognizing Cultural Diversity in Health Beliefs	p. 106
Alternative Medicine	p. 107
Spirituality, Culture, and Health	p. 110
Social Implications of Illness	p. 112
Changing Social Perceptions of Health Issues through Communication	p. 115
Provider Diversity	p. 118
Summary	p. 119
Communication and Healthcare Organizations	p. 126
Healthcare Organizations as Systems	p. 127
Types of Healthcare Organizations	p. 130
Communication within Healthcare Organizations	p. 132
Healthcare Organization Culture	p. 135
Influences on Healthcare Organization Communication	p. 137
Provider Stress, Conflict, and Support within Healthcare Organizations	p. 145
Summary	p. 148
Influences of Technologies and Media	p. 153
New Technologies and Health Communication	p. 155
Health Information on the Internet	p. 156
New Technologies and Patient-Patient Communication	p. 159
New Technologies and Provider-Provider Communication	p. 162
New Technologies and Provider-Patient Communication	p. 168
New Technologies and Health Campaigns	p. 172
Summary	p. 173
Mass Communication and Health	p. 179
Two Perspectives of Media Influence	p. 180
Needs Fulfilled by the Mass Media Concerning Health	p. 181
Media Usage, Health Portrayals, and Health Behaviors	p. 184
Health News Stones in the Media	p. 193
Summary	p. 197
Risk, Campaigns, Communities, and Teams	p. 205
Risk and Crisis Communication	p. 207
Defining Risk Communication	p. 208
Global and Large-Scale Health Threats	p. 209
At-Risk Communities within the United States	p. 216
Communication Strategies for Addressing Health Risks	p. 220
Community-Based Health Initiatives for At-Risk or Marginalized Populations	p. 224
Risk Communication Strategies at the Provider-Patient Level	p. 226
Summary	p. 228
Health Campaigns and Community Health Initiatives	p. 233
Campaign Goals	p. 234
Theoretical Approaches to Health Campaigns	p. 235
The Process of Conducting a Health Campaign	p. 243
Formative Campaign Evaluation	p. 254
Summary	p. 257
Interdisciplinary Healthcare Teams	p. 262
Diversity of Healthcare Professionals	p. 262
Importance of Interdisciplinary Teams	p. 263
Continuum of Healthcare Teams	p. 265
Model of Synergistic Healthcare Teams	p. 267
Summary	p. 281
Contexts, Challenges, and Choices	p. 285
Emerging Health Communication Contexts and Challenges	p. 287
Health Literacy	p. 287
Breaking Bad News	p. 289
Health Communication and Older Adults	p. 293
Summary	p. 307
Index	p. 321
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