Health Promotion Programs : From Theory to Practice

by Unknown

• ISBN13: 9780470241554
• ISBN10: 0470241551
• Edition: 1st
• Format: Paperback
• Copyright: 2010-04-19
• Publisher: Jossey-Bass

Summary

Health Promotion Programs introduces the theory of health promotion and presents an overview of current best practices from a wide variety of settings that include schools, health care organizations, workplace, and community. The 43 contributors to Health Promotion Programs focus on students and professionals interested in planning, implementing, and evaluating programs that promote health equity. In addition to the focus on best practices, each chapter contains information on:

-Identifying health promotion programs

-Eliminating health disparities

-Defining and applying health promotion theories and models

-Assessing the needs of program participants

-Creating and supporting evidence-based programs

-Implementing health promotion programs: Tools, program staff, and budgets

-Advocacy

-Communicating health information effectively

-Developing and increasing program funding

-Evaluating, improving, and sustaining health promotion programs

-Health promotion challenges and opportunities

-Health promotion resources and career links

"The authors have clearly connected the dots among planning, theory, evaluation, health disparity, and advocacy, and have created a user-friendly toolbox for health promotion empowerment." -Ronald L. Braithwaite, PhD, professor, Morehouse School of Medicine, Departments of Community Health and Preventive Medicine, Family Medicine, and Psychiatry

"The most comprehensive program planning text to date, this book examines all facets of planning and implementation across four key work environments where health educators function." -Mal Goldsmith, PhD, CHES, professor and coordinator of Health Education, Southern Illinois University, Edwardsville

"Health Promotion Programs . . . . explores the thinking of some of our field's leaders and confirms its well-deserved place in the field and in our personal collections." -Susan M. Radius, PhD, CHES, professor and program director, Health Science Department, Towson University

Author Biography

Carl I. Fertman, PhD, CHES, is associate professor in Health and Physical Activity and executive director of the Maximizing Adolescent Potentials (MAPS) Program, both in the School of Education at the University of Pittsburgh. He is the author of Youth Leadership from Jossey-Bass.

Diane D. Allensworth, PhD, is professor emeritus, College of Education, Kent State University.

Society for Public Health Education (SOPHE) is the leading international professional association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only independent, professional organization devoted exclusively to health education and health promotion in all settings.

Table of Contents

Figures, Tables, and Exhibits

Preface

The Contributors

Sophe

Foundations of Health Promotion Programs

What Are Health Promotion Programs?

Health, Health Promotion, and Health Promotion Programs

Historical Context for Health Promotion

Healthy People: A National Public-Private Partnership to Promote Health

Health Education and Health Promotion

Settings for Health Promotion Programs

Stakeholders in Health Promotion Programs

Health Promotion Programs Designed to Eliminate Health Disparities

Population Groups and Health Disparities

Understanding Racial and Ethnic Differences in Health

Four Strategies to Eliminate Health Disparities Among Minorities

Theory in Health Promotion Programs

Theory in Health Promotion Programs

Foundational Theories: Intrapersonal Level

Foundational Theories: Interpersonal Level

Foundational Theories: Population Level

Models for Developing a Health Promotion Program

Using Health Theories and Models

Planning Health Promotion Programs

Assessing the Needs of a Target Population

Defining a Needs Assessment

Conducting a Health Needs Assessment

Promoting a Needs Assessment

Using Primary Data Methods and Tools

Using Secondary Data Methods and Tools

Reporting and Sharing the Findings

Making Decisions to Create and Support a Program

Identifying a Mission Statement, Goals, and Objectives

Writing Program Objectives

Deciding on Program Interventions

Selecting Health Promotion Materials

Using Evidence-Based Interventions

Developing Effective Policies and Procedures

Transitioning to Program Implementation

Implementing Health Promotion Programs

Implementation Tools, Program Staff, and Budgets

From Program Planning to Action Planning

Preparing a Logic Model

Using a Gantt Chart to Guide Implementation

Planning for Implementation Challenges

Hiring and Managing High-Quality Program Staff

Budgeting and Fiscal Management

Advocacy

Creating an Advocacy Agenda for a Program

Advocacy as a Professional Responsibility

Examples of Successful Health Policy Advocacy

Becoming Fluent in the Language of Advocacy

Forming Alliances and Partnerships for Advocacy

Advocacy Methods

Advocacy and Technology

Communicating Health Information Effectively

Communication in Health Promotion Programs

Developing a Communication Plan for a Site

Developing and Pretesting Concepts, Messages, and Materials

Developing and Increasing Program Funding

Sources of Program Funding

Funding Varies by Target Population and Setting

Writing a Grant Proposal

Maintaining Relationships with Funders

Fundraising

Working with Board Members

Evaluating and Sustaining Health Promotion Programs

Evaluating and Improving a Health Promotion Program

Program Evaluation Definition, Types, and Terms

Evaluation Frameworks

Evaluation Designs

Data Collection and Analysis

Evaluation Reports

Evaluation and Program Design

Implementing an Evaluation

Leadership for Change and Sustainability

Catalyzing and Mastering Change

Engaging Participants and Building Support

Ensuring Competence Through Credentialing

Enhancing Program Impact and Sustainability

Health Promotion Programs in Diverse Settings

Promoting Health in Schools and Universities

Rationale for Promoting Health in Schools and Universities

Evolving Role of Promoting Health in Schools and Universities

Current Role of Promoting Health in Schools and Universities

Resources and Tools

Challenges

Career Opportunities

Patient-Focused Health Promotion Programs in Health Care Organizations

Evolving Role of Programs in Health Care Organizations

Effective Programs in Health Care Organizations

Resources and Tools

Challenges

Career Opportunities

Health Promotion Programs in Workplace Settings

Brief History of Work Site Health Promotion: 1970-Present

Resources and Tools

Challenges

Career Opportunities

Promoting Community Health: Local Health Departments and Community Health Organizations

Brief History of Local Health Organizations

Local Health Department Services

Community Health Organization Services

Resources and Tools

Challenges

Career Opportunities

Glossary

Index

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