More New and Used
from Private Sellers
In Stock Usually Ships in 24 Hours
Starting at $73.69
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 6/24/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Health and Risk Communicationprovides a critical and comprehensive overview of the core issues surrounding health and risk communication, taken from the perspective of various approaches in applied linguistics. Incisive and innovative, it assesses the benefits and limitations of these approaches whilst also positing a new integrated framework for analysis. Utilising data such as medical pamphlets and texts and real world patient doctor interactions, this book will address crucial questions including: What is the role of texts in influencing health behaviour, and how are these texts put together and interpreted by readers? How are meanings and actions around health and risk negotiated in situated social interactions, and how are they affected by contexts like power, social identities and norms of interaction? How does communication about health and risk reflect and reproduce broader ideologies and patterns of power and inequality within societies? Health and Risk Communication: an applied linguistic perspectivewill be essential reading for advanced students and researchers studying and working in this area.