Hello, Hello Brazil

by McCann, Bryan

• ISBN13: 9780822332732
• ISBN10: 0822332736
• Format: Paperback
• Copyright: 2004-05-01
• Publisher: Duke Univ Pr

Summary

"Hello, hello Brazil" was the standard greeting Brazilian radio announcers of the 1930s used to welcome their audience into an expanding cultural marketplace. New genres like samba and repackaged older ones like choro served as the currency in this marketplace, minted in the capital in Rio de Janeiro and circulated nationally by the burgeoning recording and broadcasting industries. Bryan McCann chronicles the flourishing of Brazilian popular music between the 1920s and the 1950s. Through analysis of the competing projects of composers, producers, bureaucrats, and fans, he shows that Brazilians alternately envisioned popular music as the foundation of a unified national culture and used it as a tool to probe divisions of race and region. McCann explores the links between the growth of the cultural industry, rapid industrialization, and the rise and fall of Getúlio Vargas's Estado Novo dictatorship. He argues that these processes opened a window of opportunity for the creation of enduring cultural patterns and demonstrates that the understandings of popular music cemented in the mid-twentieth century continue to structure Brazilian cultural life in the early twenty-first.

Author Biography

Bryan McCann is Assistant Professor of Latin American History at Georgetown University

Table of Contents

Acknowledgments	vii
Introduction	1	(18)
1 Radio and Estado Novo	19	(22)
2 Samba and National Identity	41	(55)
3 The Rise of Northeastern Regionalism	96	(33)
4 American Seduction	129	(31)
5 Inventing the Old Guard of Brazilian Popular Music	160	(21)
6 Fan Clubs and Auditorium Programs	181	(34)
7 Advertising and Audience Fragmentation	215	(20)
Conclusion	235	(12)
Notes	247	(34)
Bibliography	281	(10)
Index	291