More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 3rd edition with a publication date of 2/1/2008.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Luke Sullivan is an award-winning copywriter with nearly thirty years in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency, and now GSD& M In Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
Table of Contents
|Salesmen Don't Have to Wear Plaid|
|A Sharp Pencil Works Best|
|A Clean Sheet of Paper|
|Write When You Get Work|
|BIG HONKIN' IDEAS [New Chapter]|
|In The Future, Everyone Will Be Famous for 30 Seconds|
|CONCEPTING.COM [New Chapter]|
|BUT WAIT, THERE'S MORE! [New Chapter]|
|Radio is Hell. But it's a Dry Heat.|
|"Toto, I Have a Feeling We're Not in Mccann-Erickson Anymore."|
|Only The Good Die Young|
|Pecked to Death By Ducks|
|A Good Book or a Crowbar|
|Making Shoes Versus Making Shoe Commercials|
|Suggested Readings, Blogs, and Web Sites|
|Table of Contents provided by Publisher. All Rights Reserved.|