Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Foreword | |
Preface | |
Salesmen Don't Have to Wear Plaid | |
A Sharp Pencil Works Best | |
A Clean Sheet of Paper | |
Write When You Get Work | |
BIG HONKIN' IDEAS [New Chapter] | |
In The Future, Everyone Will Be Famous for 30 Seconds | |
CONCEPTING.COM [New Chapter] | |
BUT WAIT, THERE'S MORE! [New Chapter] | |
Radio is Hell. But it's a Dry Heat. | |
"Toto, I Have a Feeling We're Not in Mccann-Erickson Anymore." | |
Only The Good Die Young | |
Pecked to Death By Ducks | |
A Good Book or a Crowbar | |
Making Shoes Versus Making Shoe Commercials | |
Suggested Readings, Blogs, and Web Sites | |
Bibliography | |
Footnoted Material | |
Ad Credits/Acknowledgements | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.