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Table of Contents
|Intro to Marketing|
|Marketing Hospitality and Travel Services|
|The Hospitality and Travel Marketing System|
|analyzing Marketing Opportunities|
|Marketing Strategy: Market Segmentation and Trends|
|Strategies, Positioning, and Marketing Objectives|
|The Marketing Plan and the 8 P's|
|Product Development and Partnership|
|People: Services and Service Quality|
|Packaging and Programming|
|The Distribution Mix and the Travel Trade|
|Communications and th Promotional Mix|
|Sales Promotion and Merchandising|
|Personal Selling and Sales Management|
|Public Relations and Publicity|
|Table of Contents provided by Publisher. All Rights Reserved.|