How Did I Get Here? The Ascent of an Unlikely CEO

by Hawk, Tony; Hawk, Pat

• ISBN13: 9780470631492
• ISBN10: 047063149X
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-10-05
• Publisher: Wiley

Summary

Tony Hawk, the most famous skateboarder ever, ranks among the richest pitchmen in any sport. And in a sport that's especially youth-oriented, Tony, a 40-something father of four, still manages to connect with a young audience.Tony has secured endorsement deals with major brands such as PowerAde, Kellogg's and Kohl's, and achieved worldwide appeal from the ESPN X Games. He currently runs one of the most acclaimed skateboard companies as well as a clothing line and video game series that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history.How has he done it? Chairman of the Skateboard tells the amazing story behind Tony Hawk's unprecedented success and lasting appeal. Tony built his brand and image with authenticity. Authenticity is an important key to learn as Tony tells his story of building his brand in his own words. Readers learn fundamental lessons such as:Be a pioneer Stay alive and on the scene-live and breathe the lifestyle Be as popular with parents as with their offspring Insist on realism Give back

Author Biography

TONY HAWK is the most famous and influential skateboarder of all time. In the 1980s and 1990s, he was instrumental in skateboarding's transformation from fringe pursuit to respected sport. He is the founder, President, and CEO of Tony Hawk, Inc., which he continues to develop and grow. He is also the founder of the Tony Hawk Foundation, which works to create skateparks and empower youth in low-income communities.

PAT HAWK is Tony's older sister; she began working with him in 1995 at Birdhouse Skateboards. In 1997, they created Tony Hawk, Inc. Pat has been Vice President and COO of Tony Hawk, Inc. since then and continues to manage its day-to-day operations. Pat is on the Board of Directors of the Tony Hawk Foundation.

Table of Contents

Preface	p. ix
Credits	p. xv
Toucan Sam Teaches Me a Lesson: The day I knew it was time to take control	p. 1
Building a Better Birdhouse: The birth and near-death of our first business	p. 9
Hey Kid, Want to Buy a Hoodie?: Risking our homes to make T-shirts and hats	p. 21
"Is Tony Hawk a Real Person?": From motion capture to gaming franchise	p. 33
What the Hell Is a HuckJam?: Innovation and improvisation on a million-dollar ramp	p. 45
"Extreme" Is a Four-Letter Word: "This is how we do it in our world"	p. 63
The Denim Debacle: Some business ideas that didn't quite fly	p. 75
Final Cut: The Key to image control: get your own editing bay	p. 83
Hashtag Is Not a Death-Metal Band: Reaching out through tweets, apps, and satrad	p. 97
How to Never Get a Movie Made: Hollywood will break your heart, or at least piss you off	p. 113
Stinky Diapers in First Class: How to balance travel and family: bring 'em	p. 123
Giving Back: Family, friends, Regis, and a very smart fifth-grader help me build a charity	p. 153
Acknowledgments	p. 165
Index	p. 175
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