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Preparing a realistic cash flow statement is a potential franchisee’s most important task. This invaluable guide contains over 100 financial performance representations for major industry categories, from established franchisors like McDonald’s to newer, smaller systems with only a few operating units. Since franchisors are not allowed to discuss financial projections other than those published in their disclosure statements, this information is especially useful. Also included are detailed profiles of each franchisor and the author’s insights into making meaningful financial projections.
