Acknowledgements | p. vii |
Introduction | p. 1 |
Writing a business plan | p. 4 |
Clarity | p. 4 |
Brevity | p. 5 |
Logic | p. 5 |
Truth | p. 5 |
Figures | p. 5 |
Designing the business plan | p. 5 |
Deciding how much to write | p. 6 |
Getting down to it | p. 6 |
How to set about it | p. 7 |
Tackling each section | p. 7 |
Simple cash flow forecasts | p. 17 |
Is a cash flow forecast of any real use? | p. 18 |
Principles to observe when filling in a simple cash flow form | p. 19 |
The break-even analysis | p. 31 |
The very small business | p. 34 |
p. 36 | |
p. 50 | |
Retail and catering | p. 54 |
p. 59 | |
p. 63 | |
Catering | p. 72 |
p. 73 | |
Manufacturing | p. 79 |
p. 80 | |
p. 81 | |
p. 92 | |
Expanding a business | p. 99 |
p. 103 | |
p. 109 | |
p. 113 | |
The market | p. 118 |
p. 123 | |
Planning the borrowing | p. 124 |
How not to write a business plan - or run a business | p. 133 |
Maintaining the plan | p. 140 |
Small business and the trade cycle | p. 148 |
Monitoring progress | p. 154 |
p. 156 | |
p. 159 | |
p. 165 | |
p. 165 | |
p. 169 | |
p. 170 | |
Turbotte Manufacturing Company | p. 171 |
Postscript | p. 172 |
Where to go for further advice | p. 173 |
Help for small businesses | p. 177 |
Useful names, addresses and websites | p. 182 |
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