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9780273735427

How to Sell with NLP : The Powerful Way to Guarantee Your Sales Success

by
  • ISBN13:

    9780273735427

  • ISBN10:

    027373542X

  • Format: Paperback
  • Copyright: 2010-11-22
  • Publisher: FT Press

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Summary

Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch. This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also contains easy to follow exercises and tips to practice in real situations. This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively. Focusing on the sales person as facilitator, this book will also:- - Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them. - Enable readers to read and utilise a prospect's buying and decision making patterns. - Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

Author Biography

Pat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company.  Using NLP techniques long before she ever trained as an NLP trainer, Pat developed sales teams across the world including Europe, Asia and North America. Pat has since incorporated this experience into her NLP business teaching and currently uses NLP to help people in business.

Table of Contents

About the author

Acknowledgements

Introduction: Think, act and sell!

 

 

01        Selling in the twenty-first century

 

02        Building strong relationships

 

03        How clients make decisions

 

04        Aligning with your role, your clients and your organisation

 

05        Believing your way to success

 

06        What are you aiming for?

 

07        Rapport gets you everywhere

 

08        The elegant language of sales

 

09        Using frames to keep control

 

10        Selling to groups

 

11        The NLP sales process

 

Index

 

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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