How To Sell When Nobody's Buying : (And How to Sell Even More When They Are)

by Dave Lakhani

• ISBN13: 9780470523575
• ISBN10: 0470523573
• Format: eBook
• Copyright: 2009-05-01
• Publisher: Wiley

Summary

The most effective sales strategies for tough economic timesToday's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy.How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. Features effective, simple strategies for selling in tough economic times Offers free or low-cost prospecting tools that bring in customers by the herd Includes case studies from top salespeople that reveal new ways to bring in customers From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an HourThese days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.

Table of Contents

Acknowledgments

Preface

Quick Start: How to Sell More Right Now

Get Real and Get Focused

Slump Buster: An Interview With Scott Marker

Get Visible: You Have to Be Seen to Sell

Get Connected: How to Find Buyers Who Are Ready to Buy Now

Get Digital and Get Off the Road: Sell to Buyers at Their Desks from Yours

Get Creative: Open New Doors in New Ways

Slump Buster: An Interview With Todd Carlson

Get Persuasive: Understand Buyer Psychology to Sell More Now

Get Paid: Getting More Out of Every Sale

Get Leverage: The Art of Mass Infl uence

Get Them Selling: In Economic Slumps, Good Sales Managers Earn Their Pay

Slump Buster: For Sales Managers And Ceos: An Interview With Dwayne Speagle

Final Thoughts

Afterword: An Interview with Matt Hoover, Winner of NBCs The Biggest Loser and Olympic Hopeful

Contributing Author Essays

How to Sell More Using Social Media

Disruptive Excellence

How to Effectively Use Facebook to Find Your Ideal Work, Build Your Brand, and Increase Your Sales

How to Sell Real Estate in a Tough Market and Grow Your Business Year after Year at the Same Time

Bibliography

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.