How To Win Any Argument

by Mayer, Robert

• ISBN13: 9781564148100
• ISBN10: 1564148106
• Format: Paperback
• Copyright: 2005-04-01
• Publisher: Career Pr Inc

Summary

The art of argument. It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch. Mayer drives home his eye-opening lessons in a light, humorous, page-turning read filled with personal and celebrity anecdotes and riveting tidbits.

Table of Contents

Introduction	11	(6)
Because you'll want to meet the blonde guy with the tuna melt and fries
Chapter 1: Gain Absolute and Total Self-Control	17	(20)
Because winning begins by controlling how you will be
Chapter 2: Construct a Consent Zone	37	(14)
Because people in the zone are less resistant and more receptive to you and your ideas
Chapter 3: Link Inside the Consent Zone	51	(20)
Because people buy into trust first, ideas second
Chapter 4: Lead Inside the Consent Zone	71	(18)
Because you don't push, you lead
Chapter 5: Create a Bulletproof Argument	89	(12)
Because winning requires "sounds right" reasoning
Chapter 6: Know What to Say, When to Say It, and What Not to Say	101	(6)
Because every argument has slippery slopes
Chapter 7: Assemble an Arsenal of Magic Words and Phrases	107	(8)
Because the way to win is to grab, hold, and convince
Chapter 8: Craft Surgical Strike Questions	115	(6)
Because the other person's answers will be your desired outcome
Chapter 9: Cinch Consent	121	(20)
Because it's now time to slam-dunk your win
Chapter 10: Throw a "Hail Mary"	141	(10)
Because it's never over 'till it's over
Chapter 11: Finesse Consent From Family and Friends	151	(6)
Because long-term relationships deserve special care and handling
Chapter 12: Win the War of Words in Writing	157	(22)
Because sometimes writing your argument is the only way, and sometimes it's the winning way
Chapter 13: Win the War of Words on the Telephone	179	(8)
Because it's becoming harder to travel across town
Chapter 14: Win the War of Words With an Audience	187	(18)
Because someday soon you'll be arguing to an audience of a few or many
Chapter 15: Win the War of Words at a Meeting	205	(6)
Because PTAs, neighborhoods, and offices love meetings
Epilogue	211	(4)
Because now you're ready to win any argument!
Index	215	(8)
About the Author	223