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9780851707396

Identifying Hollywood's Audiences: Cultural Identity and the Movies

by ;
  • ISBN13:

    9780851707396

  • ISBN10:

    0851707394

  • Format: Paperback
  • Copyright: 1999-09-26
  • Publisher: British Film Inst

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Summary

Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced.

Table of Contents

Notes on Contributors iv
Introduction 1(22)
Richard Maltby
PART ONE
Sticks, Hicks and Flaps: Classical Hollywood's generic conception of its audiences
23(19)
Richard Maltby
Female Audiences of the 1920s and early 1930s
42(19)
Melvyn Stokes
The Science of Pleasure: George Gallup and audience research in Hollywood
61(20)
Susan Ohmer
`The Lost Audience': 1950s spectatorship and historical reception studies
81(12)
Robert Sklar
A Powerful Cinema-going Force? Hollywood and Female Audiences since the 1960s
93(16)
Peter Kramer
Home Alone Together: Hollywood and the `family film'
109(26)
Robert C. Allen
PART TWO
`That day did last me all my life': Cinema memory and enduring fandom
135(12)
Annette Kuhn
`Desperate to see it': Straight men watching Basic Instinct
147(15)
Thomas Austin
Bleak Futures by Proxy
162(13)
Martin Barker
Kate Brooks
Risky Business: Film violence as an interactive phenomenon
175(12)
Annette Hill
Refusing to Refuse to Look: Female viewers of the horror film
187(17)
Brigid Cherry
Index 204

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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