The Impossible Advantage: Winning the Competitive Game by Changing the Rules

by Wolfram Wö; rdemann (Buchholz Wordemann Partners GmbH); Andreas Buchholz (White-Lion International); Ned Wiley (Axel Springer Digital TV Guide)

• ISBN13: 9780470711699
• ISBN10: 0470711698
• Format: eBook
• Copyright: 2010-03-01
• Publisher: Wiley

Summary

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the 'best player' in your market - but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules - instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows.This book:- Will help you to break through to an entirely new level of thinking: winning the game by changing the rules in your own favour.- Explains that you don't need a technological breakthrough, product innovation or a massive marketing budget to change the rules of the competition.- Shows you that you can become a 'game changer' and gain a seemingly 'impossible' advantage even over far larger competitors, no matter how large your market or how small your segment is.- Introduces you to four compelling 'Game Changing Strategies' that work for managers from any industry or business sector.

Table of Contents

About the Authors

Foreword

The Surprising Limitation of The World's Number one Business Strategy

Why There Are Limits to the Power of Positioning

The Rule Maker's 'Impossible' Advantage

Game Changing Strategies Start Where Positioning Stops

Six Prejudices to Ignore

It's Time to Think Radically About Growth

Someone Committed to Breaking All the Rules

Games as a Strategic Model

Four Classical Game Strategies

Wanted: A 'Highly Infectious' Game Changing Idea

Our Plea for Free, Open and Radical Thinking

First Game Strategy: Redefining The Measures of Performance

Influence the Criteria of the 'Customer Jury'

How to Make Stronger Opponents Play Your Game

Attack on an 'Invincible' Market Leader

Surprising Escape from a Price War

How Global Power Players Rule the Game

The Essentials in Overview

Second Game Strategy: Reshaping The Market Landscape

How Market Structures 'Regulate' the Competitive Game

Balancing Act Between Flop and Global Success

Outfoxing a Negative Trend in the Market

How to Conquer 'Impossible' Market Potential

The Law of the Self-Fulfilling Prophecy

Change the World with a Radical Idea

The Essentials in Overview

Third Game Strategy: Restaging The Competitive Confrontation

What are 'Game Patterns' and How Can You Use Them?

'Staging' the Competitive Confrontation - Hollywood-Style

Lessons Learned from Political Campaigns

Breaking Free from a Negative Role Pattern

Moving out of the Shadows into the Limelight

Turning the Tide of an Almost-Lost Battle

The Essentials in Overview

Fourth Game Strategy: Taking The Game to The Next Level

Taking the Game to the Next Level . . . What Does That Mean?

Old 'Top Dogs' Can Become Terribly Short Sighted . . ..

Why It Takes so Little to Control a Category's Evolution!

Courageously Slay the Sacred Cows!

Take the Lead When a Value Shift Hits the Market

When the Market Needs a Complete Overhaul

Radical Visions and Their Pitfalls

The Essentials in Overview

How Your Business Can Profit from Game Strategy

Explore the 'Ideas that Rule the Market'

Nothing Can Beat a 'Game Changing Idea'

Game Changers Can Take a Certain Degree of Control in the Market - and over Their Competitors

Game Strategy as a 'Behavior Changing' Instrument

Finally . . . Game Strategy Is a Truly 'Democratic' Tool

The Five Steps to Game Strategy

It's Time to Explore Your Own Game Changing Opportunities

After The Game

Postscript: How Game Strategy Differs from Game Theory

Thanks!

Index

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