Innovation to the Core : A Blueprint for Transforming the Way Your Company Innovates

by Skarzynski, Peter

• ISBN13: 9781422102510
• ISBN10: 1422102513
• Format: Hardcover
• Copyright: 2008-03-04
• Publisher: Harvard Business School Pr

Summary

If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos--the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You'll find parts devoted to crucial topics--such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools--frameworks, checklists, probing questions--help you put the book's ideas into action.Crafted in close coordination with Gary Hamel--the man who Fortune magazine has called "the world's leading expert on business strategy"--Innovation to the Core is the definitive fieldbook for making innovation a core competence in your organization.

Table of Contents

Introduction
Turning Rhetoric Into Reality
The New Innovation Challenge	p. 3
Creating the Preconditions for Innovation	p. 21
Building a Foundation of Novel Strategic Insights	p. 45
Enlarging and Enhancing the Innovation Pipeline
Producing a Torrent of New Opportunities	p. 85
Innovating Across the Business Model	p. 109
Evaluating and Aligning New Growth Opportunities
Asking the Right Questions at the Right Time	p. 125
Constructing an Innovation Architecture	p. 137
Maximizing the Return on Innovation
Managing and Multiplying Resources	p. 161
Pacing and Derisking Innovation Investments	p. 179
Driving Innovation to the Core
Dynamically Balancing Supply and Demand	p. 201
Building a Systemic Innovation Capability	p. 229
Making Innovation Sustainable	p. 255
Notes	p. 271
Bibliography	p. 277
Index	p. 279
About the Authors	p. 295
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