Innovation Power Plays : How the World's Hottest Change Agents Reach the Top of Their Game

by Businessweek

• ISBN13: 9780071486316
• ISBN10: 0071486313
• Edition: 1st
• Format: Paperback
• Copyright: 2008-01-22
• Publisher: McGraw-Hill

Summary

The Last Word in Success from the First Name in Business BusinessWeek's Power Plays series analyzes insights from the biggest power players in business on essential topics in today's market. Each book includes real case studies, Monday morning strategies, power moves that tackle key business problems head-on, and the keen industry knowledge that has made BusinessWeek the world's number-one authority.

Author Biography

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.

Table of Contents

Introduction	p. vii
Kodak's Moment of Truth	p. 1
No Schedules, No Meetings, No Joke at Best Buy	p. 11
The Soul of a New Microsoft	p. 25
JPMorgan's Grand Design	p. 39
BMW's Dream Factory	p. 49
The Vuitton Money Machine	p. 63
A Sea Change in Software at SAP	p. 75
Why Kraft Is on a Crash Diet	p. 83
Repositioning Any Brand with Pop Culture	p. 89
Trends: Speed Demons	p. 99
Viewpoint: Five Common Mistakes in Innovation	p. 109
Viewpoint: Making Online Pay	p. 113
Viewpoint: HP's Cultural Revolution	p. 117
Sources	p. 123
Contributors	p. 125
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