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Acknowledgments ix
Preface xi
Introduction: What the World Needs Now is More Jobs--Steve Jobs xv
Chapter 1: What Would Steve Do? 1
Principle 1: Do What You Love
Chapter 2: Follow Your Heart 15
Chapter 3: Think Differently About Your Career 25
Principle 2: Put a Dent in the Universe
Chapter 4: Inspire Evangelists 45
Chapter 5: Think Differently About Your Vision 61
Principle 3: Kick-Start Your Brain
Chapter 6: Seek Out New Experiences 81
Chapter 7: Think Differently About How You Think 93
Principle 4: Sell Dreams, Not Products
Chapter 8: See Genius in Their Craziness 105
Chapter 9: Think Differently About Your Customers 125
Principle 5: Say No to 1,000 Things
Chapter 10: Simplicity is the Ultimate Sophistication 137
Chapter 11: Think Differently About Design 155
Principle 6: Create Insanely Great Experiences
Chapter 12: We're Here to Help You Grow 175
Chapter 13: Think Differently About Your Brand Experience 185
Principle 7: Master the Message
Chapter 14: The World's Greatest Corporate Storyteller 199
Chapter 15: Think Differently About Your Story 209
One More Thing...Don't Let the Bozos Get You Down 219
Notes 223
Index 237
