Inside Political Campaigns

by Johnson-Cartee, Karen S.; Copeland, Gary A.

• ISBN13: 9780275955878
• ISBN10: 0275955877
• Format: Hardcover
• Copyright: 1997-04-30
• Publisher: Praeger Pub Text

Summary

As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.'" This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by expaining how various strategies work with the voting public. While the book is research driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

Table of Contents

Political Advertising Transcripts	ix	(2)
Series Foreword	xi	(4)
Robert E. Denton, Jr.
Acknowledgments	xv	(2)
Introduction	xvii
Dan Nimmo
Chapter 1 The Evolution of Political Campaigning	1	(18)
Chapter 2 Modern Political Communication Consulting	19	(32)
Chapter 3 Understanding the Public Opinion Process in the United States	51	(24)
Chapter 4 Understanding Political Leadership	75	(18)
Chapter 5 Political Communication Effects	93	(22)
Chapter 6 Political Communication Research Methods and Applications	115	(34)
Chapter 7 Political Advertising	149	(36)
Chapter 8 Legal and Ethical Considerations	185	(40)
References	225	(36)
Index	261