Instant Income : Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs

by Switzer, Janet

• ISBN13: 9780071487788
• ISBN10: 0071487786
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-02-09
• Publisher: McGraw-Hill

Summary

"The first strategy Janet developed for me turned a $572 expenditure into $31,000 in just six hours. Her second turned $1,280 into $105,000 in just six weeks."-Jack Canfield, cofounder of the Chicken Soup for the Soulreg; book series You've spent a lot of time, effort, and money to get where you are today. You've hired employees or established outsource relationships. You've developed products or services, advertised, sold, and delivered. Perhaps you work for a small business, sharing the owner's dream for substantial wealth. Along the way-without even knowing it-you've created something else too: marketable assets. Assets such as your relationships with suppliers, your advertising calendar, your Internet presence, your key employees, your sales force . . . and everything else that affects your business. Instant Income is the first ever system to show you how to turn uncommon assets into income you can make and use in just hours, days or weeks-and to help you develop entirely new streams of income from unlikely sources. With Janet Switzer's proven secrets, you'll be able to Discover hidden pockets of potential income-at no cost to you Sell more to your current customers and generate new clients Lower costs, increase prices, and maximize profits Get others to do your marketing for you Create your own Instant Income implementation plan This comprehensive guide is packed with ready-to-use campaigns, money-generating guidelines, do-it-yourself financial calendars, and so much more. Best of all, the purchase of this book gives you FREE full access to the Instant Income online tools. These tools include a FREE online audit, FREE sample intrapreneurship template, and FREE e-training program. This is no ordinary how-to guide. This is Instant Income-for you, for real, for life.

Author Biography

Janet Switzer is the New York Times bestselling coauthor of The Success Principles with Jack Canfield, cocreator of the phenomenal Chicken Soup for the Soul® franchise. Since 1993, Switzer has been the leading income generator of choice for Mr. Canfield's seminars and speaking business and for Mark Victor Hansen's mega-seminars and in-house catalogs. She has also developed successful campaigns in media, direct mail, and specialty marketing for many of the most renowned celebrity entrepreneurs in the world. Visit the Instant Income Web site at www.instantincome.com.

Table of Contents

Preface	p. xi
How to Read This Book	p. 1
Strategies That Bring in the Cash
Getting Customers to Give You More Money	p. 7
Keep Track of Customer Buying Patterns, Then Call to Toke Reorders	p. 14
Upsell Customers at the Point of Purchase	p. 18
Convert One-Time Customers to Continuity Customers	p. 23
Resell Customers Prior to Their Contract Renewal Date	p. 20
Instantly Reactivate Past Customers and Patients	p. 29
Getting Other People to Help Bring in the Cash	p. 34
Create Endorsed Offers	p. 42
Create a Referral Circle or Professional Consortium	p. 48
Offer Other People's Products and Services to Your Customers	p. 55
Conduct a Teleseminar with Your Joint-Venture Partner	p. 56
Become on Add-On to Someone Else's Product or Service	p. 64
Writing Ads That Make the Phone Ring	p. 68
Ask Your Customers to Tell Their Story	p. 83
Broadcast a Compelling Press Release	p. 87
Become an Industry Expert and Get on the Radio	p. 93
Buy Remnant Space	p. 99
Hold a Special Sale Using the "Reason Why"	p. 102
Prospecting for Instant Income	p. 106
Conduct Preview Workshops and Start Speaking	p. 113
Run a Two-Step Campaign	p. 116
Place Your Literature in Targeted Locations	p. 120
Ask Customers and Vendors for Referrals	p. 124
Create Instant Income at Trade Shows	p. 120
Helping Your Sales Force Earn Instant Income	p. 131
Conduct Follow-up Telemarketing and Voice Broadcast Campaigns	p. 139
Start Bundling Products and Services	p. 143
Make Specific Product and Service Offers	p. 147
Create a Downsell Position	p. 150
Create Instant Sales with Nontraditional Salespeople	p. 153
Making Instant Income on the Internet	p. 156
Launch a Viral Report and Squeeze Page	p. 165
Recruit Affiliates for a 24-Hour Strategy	p. 171
Drive Buyers to Your Web Site with Articles	p. 175
Broadcast Internet-Only Offers via E-mail	p. 180
Conduct a 28-Day Product Launch Campaign	p. 185
Finding Instant Income in Overlooked Assets	p. 191
Liquidate Inventory Overstocks	p. 195
Sell Excess Service Capacity	p. 199
Offer Credit Accounts a Short-Pay Option	p. 201
Turn Your Top Employees into Expensive Experts	p. 203
Sell Apprenticeships That Teach Your Business Model	p. 208
Instant Income Overnight Audit
Identifying the Hidden Income Opportunities in Your Small Business	p. 215
Going into Business with the Boss
Embracing Intrapreneurship	p. 235
Gathering Information for the Overnight Audit	p. 239
Planning Your Meeting with the Boss	p. 242
Negotiating a Deal That Brings You More Pay	p. 247
Creating Your Task List and Taking Charge of Your Very First Campaign	p. 256
Becoming an Occasional Entrepreneur
Finding Opportunity Everywhere	p. 205
Occasional Income Sources That Bring in the Cash	p. 268
Minimizing the Hassle Factor	p. 276
Earning Extra Income Whenever You Need It	p. 281
Turning Instant Income into Lifetime Wealth
Using the Instant Income Strategies to Build Lifetime Wealth	p. 287
Integrating the Strategies into Your Day-to-Day Business	p. 290
Developing Your One-Year Income-Generation Calendar	p. 297
Afterword	p. 300
Index	p. 303
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