Imc Foundation | |
Integrated Marketing Communications | |
Corporate Image and Brand Management | |
Consumer Buyer Behavior | |
Business-to-Business Buyer Behavior | |
Promotion Opportunity Analysis | |
Imc Advertising Tools | |
Advertising Management | |
Advertising Design: Theoretical Framework and Types of Appeals | |
Advertising Design: Message Strategies and Executional Frameworks | |
Advertising Media Selection | |
Imc Promotional Tools | |
Trade Promotions | |
Consumer Promotions | |
Personal Selling, Database Marketing, and Customer Relationship Management | |
Public Relations, Regulations, and Sponsorships | |
Imc Integration Tools | |
Internet Marketing | |
IMC for the Small Business Entrepreneur | |
Evaluating an Integrated Marketing Program | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.