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International Business : Competing in the Global Marketplace,9780078029240
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International Business : Competing in the Global Marketplace

by
Edition:
9th
ISBN13:

9780078029240

ISBN10:
0078029244
Media:
Hardcover
Pub. Date:
1/17/2012
Publisher(s):
McGraw-Hill/Irwin
List Price: $274.05

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Summary

Market-defining since it was first introduced, International Business9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Businessis known for its strong emphasis on strategy and for maintaining a tightly integrated flow between chapters. Hill's book is practical in nature and focuses on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

Table of Contents

Part One Introduction and Overview
Chapter 1 Globalization
Case: The Globalization of Health Care

Part Two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Political Economy and Economic Development
Chapter 4 Differences in Culture
Chapter 5 Ethics in International Business
Cases: Siemens Bribery Scandal, Walmart’s Foreign Expansion, Nike: The Sweatshop Debate, Etch-A-Sketch Ethics, India’s Transformation

Part Three The Global Trade and Investment Environment
Chapter 6 International Trade Theory
Chapter 7 The Political Economy of International Trade
Chapter 8 Foreign Direct Investment
Chapter 9 Regional Economic Integration
Cases: Logitech, The Ecuadorean Rose Industry, The European Energy Market, Global Food Prices

Part Four The Global Monetary System
Chapter 10 The Foreign Exchange Market
Chapter 11 The International Monetary System
Chapter 12 The Global Capital Market
Cases: Hyundai and Kia, Anatomy of a Currency Crisis,Russian Ruble Crisis and Its Aftermath

Part Five The Strategy and Structure of International Business
Chapter 13 The Strategy of International Business
Chapter 14 The Organization of International Business
Chapter 15 Entry Strategy and Strategic Alliances
Cases: Coca-Cola, Diebold, JCB in India, IKEA

Part Six Business Operations
Chapter 16 Exporting, Importing, and Countertrade
Chapter 17 Production, Outsourcing, and Logistics
Chapter 18 Global Marketing and R&D
Chapter 19 Global Human Resource Management
Chapter 20 Accounting and Finance in the InternationalBusiness
Cases: Building the Boeing 787, Adopting International Accounting Standards, Li & Fung


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