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This is the 12th edition with a publication date of 2/5/2009.
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International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing � a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM � an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
Table of Contents
|The Nature of International Business|
|The Rapid Change of International Business|
|International Trade and Foreign Direct Investment|
|Theories of International Trade and Investment|
|International Institutions from an International Business Perspective|
|International Environmental Forces|
|Natural Resources and Environmental Sustainability|
|Economic and Socioeconomic Forces|
|Intellectual Property and Other Legal Forces|
|Understanding the International Monetary System and Financial Forces|
|The Organizational Environment|
|International Competitive Strategy|
|Organizational Design and Control|
|Assessing and Analyzing Markets|
|Export and Import Practices|
|Global Operations and Supply Chain Management|
|Human Resource Management|
|International Accounting and Financial Management|
|Table of Contents provided by Publisher. All Rights Reserved.|