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International Business: The Challenge of Global Competition w/ CESIM access card,9780077318833
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International Business: The Challenge of Global Competition w/ CESIM access card

by ; ; ;
Edition:
12th
ISBN13:

9780077318833

ISBN10:
0077318838
Format:
Package
Pub. Date:
2/5/2009
Publisher(s):
McGraw-Hill/Irwin
List Price: $260.21

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Summary

International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing � a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM � an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

Table of Contents

The Nature of International Business
The Rapid Change of International Business
International Trade and Foreign Direct Investment
Theories of International Trade and Investment
International Institutions from an International Business Perspective
International Environmental Forces
Sociocultural Forces
Natural Resources and Environmental Sustainability
Economic and Socioeconomic Forces
Political Forces
Intellectual Property and Other Legal Forces
Understanding the International Monetary System and Financial Forces
Labor Forces
The Organizational Environment
International Competitive Strategy
Organizational Design and Control
Assessing and Analyzing Markets
Entry Modes
Export and Import Practices
Marketing Internationally
Global Operations and Supply Chain Management
Human Resource Management
International Accounting and Financial Management
Table of Contents provided by Publisher. All Rights Reserved.


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