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9780470510292

International Business: European Edition

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  • ISBN13:

    9780470510292

  • ISBN10:

    0470510293

  • Format: Paperback
  • Copyright: 2009-04-27
  • Publisher: John Wiley & Sons Inc

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Supplemental Materials

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Summary

Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book 'International Business' 7 th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.

Table of Contents

Preface
About The Authors
How to Use this Book
International Business Environment
The Nature of International Business
Theory of Trade and Investment
Culture
Political and Legal Environment
International Business and Markets
International Financial Markets
Economic Integration
Emerging Markets
International Business Strategy
Entry and Expansion
Strategic Planning, Organization, Implementation and Control
International Business Operations
Marketing, Logistics and Supply Chain Management
Financial Management
International Human Resource Management
Corporate Governance, Accounting and Taxation
Emerging Issues
Emerging Issues in International Business
Case Studies
Vietnamese Catfish
Car Financing in China
Turkey G+&s Kriz
Lifton Hydra Team
Cosmetics from Poland
General Motors Russia
Global Telecom Leaders
Toyota
When Diamonds Weep
Gorjene
Bolivia Oil and Gas
BMW Corporate Governanace
Danfoss China
Gazprom-Naftogaz
Wal-Mart
Glossary
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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