International Retailing Second Edition

by Sternquist, Brenda

• ISBN13: 9781563674907
• ISBN10: 1563674904
• Edition: 2nd
• Format: Hardcover
• Copyright: 2007-01-01
• Publisher: FAIRCHI

Summary

The fashion industry is becoming more and more global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more US retailers begin to expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, will lay the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It will concentrate on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provide a conceptual framework for understanding future trends.

Table of Contents

Overview	p. 1
Internationalization of retailing	p. 5
Strategic international retail expansion extended model and propositions (SIRE[superscript 2])	p. 37
Location factors	p. 67
International culture and human behavior	p. 87
Retailing in developing countries	p. 109
Licensing, franchising, and strategic alliances	p. 135
Retailing in multinational markets	p. 153
Company focus I.1 : 7-eleven international expansion	p. 167
Retailing in North and South America	p. 181
Retailing in the United States	p. 185
Mexico and Canada	p. 209
Retailing in South America	p. 229
Company focus II.1 : Wal-Mart	p. 251
Company focus II.2 : The Gap, Inc	p. 259
Retailing in Europe	p. 265
Retailing in the United Kingdom, the Netherlands, and Belgium	p. 271
Retailing in Germany and France	p. 305
Retailing in Spain, Italy, Greece, and Portugal	p. 331
Retailing in Central and Eastern Europe : the New Europe	p. 355
Company focus III.1 : H&M	p. 376
Company focus III.2 : Zara	p. 386
Company focus III.3 : Marks & Spencer	p. 393
Retailing in Asia and Australia	p. 407
Retailing in Japan	p. 411
Impact of overseas Chinese	p. 439
Retailing in the people's Republic of China	p. 457
Retailing in South Korea	p. 493
Retailing in India	p. 515
Retailing in Australia	p. 539
Company focus IV.1 : Carrefour	p. 567
Regionalization and internationalization of retailing	p. 577
Prognosis for the future	p. 581
Table of Contents provided by Blackwell. All Rights Reserved.