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International Tourism : Cultures and Behavior,9780750678971
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International Tourism : Cultures and Behavior

by ;
Edition:
1st
ISBN13:

9780750678971

ISBN10:
0750678976
Format:
Nonspecific Binding
Pub. Date:
7/22/2011
Publisher(s):
Routledge
List Price: $62.95

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Summary

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because todays tourism environment is becoming increasingly international. Advances in technology, and improved communication and transportation have enhanced peoples mobility and travel such that exposure to culturally different societies, cultures exchanges and interactions is now commonplace. It is imperative for industry representatives, who operate in the international business environment and deal with foreign tourists on a daily basis, to understand the influence of national cultures of their customers. Unfortunately, information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. Although the effects of national characteristics on consumer behavior in general have been investigated in several research studies, more information is required concerning the cultural differences in the tourism context. This book will bring these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it will organized and presented in an integrated and relevant way for the benefit of a worldwide audience. * Provides comprehensive coverage of cross-cultural issues and behavior in tourism * Textbook design features learning objectives, discussion points and review questions to facilitate student use * Illustrates how international cultural differences influence travel decision-making

Table of Contents

Introduction to Tourist Behavior
Tourists behavior, its components and theories
The Global Environment and Cultural Diversity
Globalization and tourist behavior
Cultural diversity
Tourist Behavior and Decision Making
Factors that influence tourist behavior
Model of tourist behavior
Tourist decision-making and buying process
Culture and Tourist Behavior
Culture
Cultural variability
Cultural influences on tourist behavior
Cross-Cultural Interaction and Communication
Cultural influence on social interaction
Cultural influence on service
Cultural influence on communication
Cultural influence on negotiation
Cross-cultural competence
Cultural Theories and Practices
Intercultural theories and their application to tourist behavior
Cultural worldwide practices
Competitive Cross-Cultural Strategies
Cultural marketing
Multicultural human resource management
Multicultural tourism education
Cross-Cultural Research and Tourist Behavior
Cross-cultural tourist behavior research
Culture and Ethics
Culture and ethics
Conclusion: Tourist Behavior in the 21st Century
Future trends in the tourism and hospitality industry
References
Table of Contents provided by Publisher. All Rights Reserved.


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