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Table of Contents
|Introduction to Tourist Behavior|
|Tourists behavior, its components and theories|
|The Global Environment and Cultural Diversity|
|Globalization and tourist behavior|
|Tourist Behavior and Decision Making|
|Factors that influence tourist behavior|
|Model of tourist behavior|
|Tourist decision-making and buying process|
|Culture and Tourist Behavior|
|Cultural influences on tourist behavior|
|Cross-Cultural Interaction and Communication|
|Cultural influence on social interaction|
|Cultural influence on service|
|Cultural influence on communication|
|Cultural influence on negotiation|
|Cultural Theories and Practices|
|Intercultural theories and their application to tourist behavior|
|Cultural worldwide practices|
|Competitive Cross-Cultural Strategies|
|Multicultural human resource management|
|Multicultural tourism education|
|Cross-Cultural Research and Tourist Behavior|
|Cross-cultural tourist behavior research|
|Culture and Ethics|
|Culture and ethics|
|Conclusion: Tourist Behavior in the 21st Century|
|Future trends in the tourism and hospitality industry|
|Table of Contents provided by Publisher. All Rights Reserved.|