Internet Marketing For Dummies®

by Frank Catalano; Bud E. Smith

• ISBN13: 9780764507786
• ISBN10: 0764507788
• Edition: 1st
• Format: Paperback
• Copyright: 2000-11-01
• Publisher: For Dummies

Summary

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

Author Biography

Frank Catalano is an Internet marketing consultant and media commentator. Bud Smith is a longtime Web professional whose books include Creating Web Pages For Dummies<SUP>&#174;</SUP>, 5th Edition.

Table of Contents

Introduction	1	(7)
Part I: Getting Started with Internet Marketing	7	(92)
Getting Net-Savvy	9	(18)
Market Size Matters	27	(16)
Your Internet Marketing Plan	43	(26)
Mastering Your Domain	69	(30)
Part II: Marketing on the World Wide Web	99	(74)
Planning a Business Web Site	101	(14)
Creating a Basic Web Site	115	(18)
Marketing on Your Web Site	133	(20)
Getting the Most Out of Your Web Site	153	(20)
Part III: Marketing with E-Mail	173	(56)
E-Mail Marketing 101	175	(14)
E-Mail by the Pallet	189	(18)
Building Community with E-Mail Lists	207	(22)
Part IV: Even More Internet Marketing	229	(48)
Speaking Up with Discussion Groups and Chat	231	(22)
Controlling the Message with Internet Advertising	253	(12)
Spreading the Word with Internet PR	265	(12)
Part V: The Part of Tens	277	(24)
Ten Advantages of Internet Marketing	279	(8)
Ten Disadvantages of Internet Marketing	287	(8)
Ten Offline Marketing Resources	295	(6)
The Internet Marketing For Dummies Internet Directory	D-1
Index	301