9781442641433

Intrapreneurship : Managing Your Ideas Within the Organization

by
  • ISBN13:

    9781442641433

  • ISBN10:

    1442641436

  • Format: Hardcover
  • Copyright: 12/30/2011
  • Publisher: University of Toronto Press
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Summary

As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees'ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurshipprovides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure. Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurshipoutlines ways to mobilize all types of ideas including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurshipwill help you to identify the value in your own ideas and those of others to ultimately benefit your organization.

Table of Contents

Forewordp. xi
Introductionp. 3
The Concept of Intrapreneurshipp. 5
Why Intrapreneurship Is Important Nowp. 8
Decentralization of Ideasp. 9
Empowering the Front Linesp. 10
User-Driven Innovationp. 12
The Digital Generationp. 13
Realizing the Promise of Intrapreneurshipp. 15
Lens and Perspectivep. 16
Roadmapp. 18
The End Gamep. 20
Ideas, Roles, and Processp. 22
Ideasp. 26
Scaling Ideasp. 27
Scope of Ideasp. 29
Degree of Change of Ideasp. 30
Orientation of Ideasp. 32
Navigating the Idea Spacep. 32
Rolesp. 33
The Intrapreneurp. 34
The Managerp. 38
The Observersp. 39
The Owner and/or Organizationp. 41
The Processp. 43
Conclusionp. 50
Idea Generation and Mobilizationp. 52
Organizational Perspectivep. 54
Idea Generationp. 56
Idea Mobilizationp. 71
Design Considerations for Idea Generation and Mobilizationp. 80
Employee Perspective'p. 85
Idea Creationp. 85
Idea Mobilizationp. 89
Conclusionp. 93
Advocating and Screeningp. 94
Organizational Perspectivep. 97
Idea Advocacyp. 97
Idea Screeningp. 104
Design Considerations for Idea Advocacy and Screeningp. 120
Employee Perspectivep. 122
Idea Advocacyp. 122
Idea Screeningp. 129
Conclusionp. 131
Idea Experimentationp. 133
Organizational Perspectivep. 134
Looking beyond R&D Labs for Experimentationp. 135
Valuing an Experimentation Culturep. 137
On Developing an Experimentation Process to Test the Feasibility of Ideasp. 143
Refining the.Experimentation Process of the Organizationp. 145
Design Considerations in Experimentationp. 147
Employee Perspectivep. 150
Methods for Experimentationp. 151
Experimentation Simplifiedp. 154
Getting Help From Your Friendsp. 159
Experimenting outside the Organizationp. 160
Conclusionp. 161
Idea Commercializationp. 165
Organizational Perspectivep. 167
Creating the Commercialization Teamp. 167
Conversation with the Idea Creatorsp. 168
Recognition and Compensation for Idea Creatorsp. 169
Identifying Resources and Assetsp. 170
Marketsp. 172
Packaging, Pricing, and Promotionp. 174
Implementation Plansp. 180
Performance Measurementp. 181
Employee Perspectivep. 185
Appreciate the Commercialization Processp. 186
Working with the Commercialization Teamp. 187
Negotiating Compensation for Idea and Effortp. 188
Conclusionp. 189
Diffusion and Implementation of Ideasp. 190
Organizational Perspectivep. 191
Diffusing Ideasp. 191
Implementing Ideasp. 198
Employee Perspectivep. 205
Diffusing Ideasp. 205
Implementing Ideasp. 208
Conclusionp. 211
Intrapreneurship from Concept to Sustained Competitive Advantagep. 213
Open Up a Dialoguep. 213
Create a Network of Believersp. 214
Take a Community Approachp. 215
Learn/ Unlearn, and Relearnp. 216
Build Multiple Avenuesp. 216
Keep Feedback Mechanisms Simplep. 217
Collect Feedback with a Plan in Mindp. 218
Communicating Feedbackp. 218
Technology Doesn't Drive the Processp. 219
The Human Factorp. 219
If You Can't Measure It... You Can't Manage Itp. 220
Tracing the Maturity of Intrapreneurship Processes and Linking Them to Business Valuep. 223
Concluding Thoughtsp. 228
Notesp. 231
Acknowledgmentsp. 247
About the Authorp. 251
Indexp. 253
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