The second edition of this comprehensive introduction to studying behavioural economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioural game theory and the nature of the role of evidence in testing. More worked examples, real-life cases and end-of-chapter questions are included.
NICK WILKINSON is a Professor at Richmond the American International University in London and has taught economics and finance in various international institutions in the UK and USA. He has also worked in business management in both countries and served as a consultant to many companies, mainly in the leisure industry. He has authored two books, Managerial Economics: A Problem-Solving Approach, published by Cambridge University Press (2005), and An Introduction to Behavioral Economics, published by Palgrave Macmillan (2007), now in its second edition. His research interests lie in that field, particularly in the implications of evolutionary biology and neuroscience for behavioral economics.
MATTHIAS KLAES is Professor of Commerce and Head of the Center for Economics and Management at Keele University. Having studied at universities in Germany, Holland, France, Scotland, and England, he has a background in engineering, economics and management studies, as well as science studies. He has served as Managing Editor of the Journal for Economic Methodology, and has acted as adviser to both private and public sector bodies. Before joining Keele, he was Reader in Economics and Director of the Stirling Centrt of Economic Methodology at the University of Stirling. He publishes widely in new institutional and behavioral economics, and economic and management methodology.
PART 1 INTRODUCTION
Chapter 1 Nature of Behavioral Economics
Chapter 2 Methodology
PART 2 FOUNDATIONS
Chapter 3 Beliefs, Heuristics and Biases
Chapter 4 Values, Preferences and Choices
Chapter 5 Decision Making under Risk and Uncertainty
Chapter 6 Mental Accounting
PART 3 INTERTEMPORAL CHOICE
Chapter 7 The Discounted Utility Model
Chapter 8 Alternative Intertemporal Choice Models
PART 4 STRATEGIC INTERACTION
Chapter 9 Behavioral Game Theory
Chapter 10 Fairness and Social Preferences
PART 5 CONCLUSION
Chapter 11 Rationality, Welfare and Happiness
Chapter 12 The Future of Behavioral Economics