Introduction to e-Commerce

by Rayport, Jeffrey F.

• ISBN13: 9780072510249
• ISBN10: 0072510242
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-08-01
• Publisher: MCGRAW HILL BOOK COMPANY

Summary

Written for present and future practitioners who need a solid foundation in all aspects of conducting business in the new economy. Authors provide a deep exploration of core concepts of new economy strategy and associated enables enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

Table of Contents

Preface

1. A Framework for E-Commerce

Part I: The Basic Technology of the Internet and the Web

2. Introduction to the Web and Internet

3. The Basics of Doing Business on the Internet

4. Framing Market Opportunity

Part II: Strategy Formulation for New Economy Firms

5. Business Models

6. Customer Interface

7. Market Communications and Branding

8. Strategy Implementation

9. Metrics

Part III: Technology Infrastructure

10. B2B Grows Up

11. Collaborative Commerce

Part IV: Capital Infrastructure

12. Early Stage Business and Development: Human and Financial Capital

13. Working with Funders

Part V : Media Infrastructure

14. Media Transformation

15. The Future of Media Usage

Part VI: Public Policy and Structure

16. Public Policy: Regulation

17. Internet and Society

Appendix: Sample Business Plan: Widget Wonders