Introduction to Mass Communication : Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition

by Baran, Stanley J.

• ISBN13: 9780073281230
• ISBN10: 0073281239
• Edition: 4th
• Format: Paperback
• Copyright: 2006-03-14
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Summary

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Table of Contents

PART 1. LAYING THE GROUNDWORK

Chapter 1. Mass Communication, Culture, and Media Literacy

PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES

Chapter 2. Books

Chapter 3. Newspapers

Chapter 4. Magazines

Chapter 5. Film

Chapter 6. Radio and Sound Recording

Chapter 7. Television

Chapter 8. Cable and Other Multichannel Services

Chapter 9. Video Games

Chapter 10.The Internet and the World Wide Web: Changing the Paradigm

PART III. SUPPORTING INDUSTRIES

Chapter 11. Public Relations

Chapter 12. Advertising

PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE

Chapter 13. Theories and Effects of Mass Communication

Chapter 14. Media Freedom, Regulation, and Ethics

Chapter 15. Global Media

Glossary

References

Acknowledgments

Index