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9780767421904

Introduction to Mass Communication : Media Literacy and Culture

by
  • ISBN13:

    9780767421904

  • ISBN10:

    0767421906

  • Format: Paperback
  • Copyright: 2001-07-01
  • Publisher: McGraw-Hill College

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Table of Contents

Preface xxi
Part 1 LAYING THE GROUNDWORK 1(108)
Mass Communication, Culture, and Mass Media
2(34)
Media Literacy and Culture
36(28)
The Internet and the World Wide Web: Changing the Paradigm
64(45)
Part 2 MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES 109(194)
Books
110(30)
Newspapers
140(32)
Magazines
172(26)
Film
198(34)
Radio and Sound Recording
232(36)
Television
268(35)
Part 3 SUPPORTING INDUSTRIES 303(68)
Public Relations
304(32)
Advertising
336(35)
Part 4 MASS-MEDIATED CULTURE IN THE INFORMATION AGE 371(126)
Theories of Mass Communication
372(28)
Mass Communication Research and Effects
400(30)
Media Regulation, Freedom, and Ethics
430(36)
Global Media
466(31)
Glossary 497(12)
References 509(9)
Acknowledgments 518(3)
Index 521

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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