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9780471008330

John Chambers and the Cisco Way : Navigating Through Volatility

by
  • ISBN13:

    9780471008330

  • ISBN10:

    0471008338

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2002-03-05
  • Publisher: Wiley
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List Price: $27.95

Summary

John Chambers and the Cisco Way gets to the heart of a phenomenon that has taken centre stage of world business. Through expert analysis and insight acquired through extensive interviews with venture capitalists and Cisco executives, customers and competitors, Waters skilfully explains the management style of CEO John Chambers and his role in Cisco Systems? success in the volatile technology sector.

Author Biography

JOHN K. WATERS is a Silicon Valley—based journalist and author who has been covering the high-tech beat for more than a decade. His work has appeared in the San Francisco Examiner, the Business Journal, San Jose Magazine, Business-to-Business Network, Java Report, Application Development Trends, Software Magazine, ITworld, and Fortune magazine’s eBusiness Web site. Waters is the author of more than a dozen books, including The Everything Computer Book, Silicon Valley: Inventing the Future (with Jean Dietz Sexton), and Selling for People Who Hate to Sell (with Brigid Massie). He also co-scripted the documentary film Silicon Valley: A 100 Year Renaissance (with John McLaughlin and Ward Winslow), which was narrated by Walter Cronkite and aired on PBS for the first time in 1998.

Table of Contents

Introduction: The Quintessential Information Age CEO.
Chapter 1 A West Virginian Choirboy.
Chapter 2 Selling a Dream.
Chapter 3 Meanwhile Way Out West: The Founding of Cisco.
Chapter 4 Heir Apparent.
Chapter 5 Competition and Convergence.
Chapter 6 The Customer is the Strategy.
Chapter 7 Growth by Acquisitions.
Chapter 8 The Cisco Seduction.
Chapter 9 E-Vangelist.
Chapter 10 Walking the Talk In Cisco City.
Chapter 11 Getting Political.
Chapter 12 Never Say Never.
Epilogue: Reorganization. Appendix A: Cisco Acquisition History.
Index.

Supplemental Materials

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