9781592407460

Just My Type : A Book about Fonts

by
  • ISBN13:

    9781592407460

  • ISBN10:

    1592407463

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 9/4/2012
  • Publisher: Gotham
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts. Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world. Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look. Just My Typeinvestigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.

Author Biography

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Galeria.

Table of Contents

Forewordp. xii
Introduction: Love Lettersp. 1
Periodic Table of Typefacesp. 6-7
We don't serve your typep. 9
Capital Offencep. 22
Gill Sansp. 41
Legibility vs Readabilityp. 45
Albertusp. 62
Can a font make me popular?p. 65
Futura v Verdanap. 73
The Hands of Unlettered Menp. 77
Dovesp. 84
The Ampersand's Final Twistp. 89
Baskerville is Dead (Long Live Baskerville)p. 97
Mrs Eaves & Mr Eavesp. 106
Tunnel Visionsp. 109
What is it about the Swiss?p. 124
Frutigerp. 139
Road Akzidenzp. 143
DIYp. 158
What the Font?p. 172
Can a font be German, or Jewish?p. 180
Futurap. 193
American Scottishp. 196
Moderns, Egyptians and Fat Facesp. 204
Gotham is Gop. 208
Pirates and Clonesp. 220
Optimap. 233
The Clamour from the Pastp. 235
Sabonp. 251
Breaking the Rulesp. 254
The Interrobangp. 268
The Serif of Liverpoolp. 270
Vend˘mep. 284
Fox, Glovesp. 286
The Worst Fonts in the Worldp. 296
Just My Typep. 313
Bibliographyp. 333
Onlinep. 337
Acknowledgementsp. 339
Font and image creditsp. 343
Indexp. 345
Table of Contents provided by Ingram. All Rights Reserved.

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